BMM Course: Bachelor of Mass Media BMM Course Details


BMM Course Details:

Bachelor of Mass Media (BMM) is as an undergraduate programme which has been designed to provide students with solid training in communication skills. The BMM course was first started by the University of Mumbai in the year 2000-2001. During the curriculum, students are prepared for various fields of media both in television and print. The duration of bmm course is three years or six semesters. There are many specializations that they can choose in the third year like Advertising and Journalism.

BMM Course helps the scholars to enhance their writing and presentation skills and also imparts the relevant knowledge of the current status of media. After completing the BMM Course, Students become successful media professionals like journalists and advertising executives. There are many job opportunity based on one’s interest like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines and Newspapers as modes of communication.

Highlights of BMM Course

Degree

Undergraduate

Full-Form

Bachelor of Mass Media

Duration

Course Duration of Bachelor of Mass Media [BMM] is 3 Years (Six Semesters)

Age

19-23

Minimum Percentage

50%

Subjects Required

Subjects corresponding to post-graduation

Average Fees Incurred

Rs 30,000 - Rs 50,000 per annum

Similar Options of Study

BJMC, Diploma in Mass Communication

Average Salary Offered

Rs 4,81,000  per year

Job Roles

Senior Account Executive, Technical Writer, Digital Marketing Manager, Corporate Communications Manager, Content Manager, PR Manager, Content Writer, Marketing Manager, Copywriter etc.

Job Opportunities

Star India, Prime Focus Technologies, Royal Enfield, Groupon Inc, CA Inc, EY (Ernst & Young), Oracle, Accenture, Hindustan Times etc

Required Skillset for BMM Course

If you are a creatively-minded explorer, BMM is just the right course for you. However, in order to ensure a successful career in the field of media, it is important that you possess the below-mentioned skills and speciality:

Skillset for BMM Candidates

Networking skills

Confidence

Communication skills

Problem-solving skills

Interpretation skills

Analytical skills

Observation skills

Interviewing skills

Research skills

Creativity

BMM Course Eligibility Criteria-

Candidates are eligible for BMM Course only if they fulfil below-mentioned condition:

  • Candidates should be passed in Higher Secondary Certificate (HSC) examination with specialization in any of the areas of Science, Arts or Commerce from the University can apply for this course.
  • Candidates must pass from the Maharashtra State Board of Higher Secondary Education or its equivalent exams or Diploma course in any Engineering Branches to apply for the admission.
  • Applicants should have secured a minimum of 50% of aggregate marks to apply for bmm course.
  • The weight allotted for the admission in BMM  25% for both Commerce and Science Stream and 50% for Arts.
Admission Procedure for BMM Course-
  • Candidates who want to opt for Bachelor of Mass Media program can get admission through merit-based. There are several universities that offer both direct admission and entrance based admission to the program. However, some Universities require candidates to have given any of the applicable Entrance Exams for Bachelor of Mass Media.
  • Aspirants who are applying for the Bachelor of Mass Media program should previously have their results from the respective entrance exams required by the selected/opted Universities.
  • Candidates can get an application form for admissions either from the University website or by visiting the Admissions Office of the same. Candidates are required to fill out the necessary details in a match with the existing documents.
  • Candidates are suggested to have a look at the list of Entrance Exams applicable for Bachelor of Mass Media, for various Universities. Applicants should also make sure they qualify in the Education Eligibility criteria with the minimum required marks.
Top Colleges for Bachelor of Mass Media [BMM Course]

S. No.

Name of the College

1

Chitkara University - [CU], Patiala

2

Nagindas Khandwala College, Mumbai

3

Krishna Kanta Handiqui State Open University, Guwahati

4

CMK National Post Graduate Girls College, Sirsa

5

Noida International University, Noida UP

6

Indraprastha College for Women - [IP], New Delhi

7

Vivekananda Institute of Professional Studies, New Delhi

8

Shri MD Shah Mahila College, [SMDSMCAC] Mumbai

9

Shreemati Nathibai Damodar Thackersey Women's University, [SNDTWU] Mumbai

10

Gogamukh College, Dhemaji, Dibrugarh

Specializations for BMM Course:
  • Journalism
  • Advertising
  • Film Making
  • Advertising
  • Public Relations
  • Corporate Communications
Syllabus and Subjects for Bachelor of Mass Media [BMM Course]

Subjects for Bachelor of Mass Media [BMM]:
  • Mass Communications: Concepts & Processes
  • Media Laws and Ethics
  • History of Broadcasting
  • Research Methodology
  • Communicative English
  • Introduction to Mass Communication
  • Photo-Journalism
  • Copywriting
Syllabus of BMM Course

Updated Syllabus of BMM Course

Ist Year (Sem. I)

Sr. No.

Subjects of Study

1

Effective Communication Skills I

2

Fundamentals of Mass Communication

3

Introduction to Computers

4

Landmarks to 20th Century World History

5

Introduction to Sociology

6

Economics

Sem. II

1

Effective Communication Skills II

2

Political Concepts and Indian Political Systems

3

Principles of Marketing

4

Introduction to Psychology

5

Principles of Management

6

Introduction to Literature in English

IInd Year (Sem. III)

1

Introduction to Advertising

2

Introduction to Journalism

3

Introduction to Public Relations

4

Introduction to Media Studies

5

Introduction to Culture Studies

6

Introduction to Creative Writing

IInd Year (Sem. IV)

1

Mass Media Research

2

Organisational Behaviour

3

Understanding Cinema

4

Radio and Television

5

Advance Computers

6

Print Production and Photography

7

Advertising (Specialization)

IIIrd Year (Sem. V)

1

Advertising in Contemporary Society

2

Copywriting

3

Advertising Design

4

Consumer Behaviour

5

Media Planning and Buying

6

Brand Building

7

Reporting

8

Editing

9

Feature and Opinion

10

Journalism and Public Opinion

11

Indian Regional Journalism

12

Niche and Magazine Journalism I

IIIrd Year (Sem. VI)

1

Advertising and Marketing Research

2

Legal Environment and Advertising Ethics

3

Financial Management for Marketing and Advertising

4

Agency Management

5

The Principal and Practice of Direct Marketing

6

Contemporary Issues

7

Journalism (Specialization)

8

Press Laws and Ethics

9

Broadcast Journalism

10

Niche Journalism II

11

Internet and Issue in the Global Media

12

News Media Management

13

Contemporary Issues

Career Prospects and Salary-

After completing a B.M.M course, a wide variety of jobs available in the fields of television, films, public relations, publishing, journalism, and many more. A handsome salary package can ger BMM graduate, however, depends on different factors such as institute from which a candidate has obtained the degree, profile of the employer, job experience, etc.

S.  No

Job Position

Average Yearly Pay Scale in INR

1

Sound Engineer

Rs 9,78,714

2

Director

Rs 1,304,885

3

Radio Jockey

Rs 5,77,320

4

Screenwriter

Rs 5,67,973

5

Event Manager

Rs 6,70,75

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