Update on 10 Oct, 2024
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BMM Course: BMM is an undergraduate course that has been designed to provide students with solid training in communication skills. The BMM course was first started by the University of Mumbai in the year 2000-2001. During the curriculum, students are prepared for various fields of media both in television and print. The duration of this course is three years of six semesters. There are many specializations that they can choose in the third year like Advertising and Journalism.
This Program helps the scholars to enhance their writing and presentation skills and also imparts relevant knowledge of the current status of media. After completing the BMM Course, Students become successful media professionals like journalists and advertising executives. There are many job opportunities based on one’s interests like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines, and Newspapers as modes of communication.
Degree: Undergraduate
Full-Form: Bachelor of Mass Media
BMM Course Duration: Course Duration of Bachelor of Mass Media (BMM) is 3 Years (Six Semesters)
BMM Course Age Criteria: 19-23
Minimum Percentage: 50%
Subjects Required: Subjects corresponding to post-graduation
BMM Course Average Fees Incurred: Rs 30,000 - Rs 50,000 per Annum
Similar Options of Study: BJMC, Diploma in Mass Communication
BMM Course Average Salary Offered: Rs 4,81,000 per year
Job Roles: Senior Account Executive, Technical Writer, Digital Marketing Manager, Corporate Communications Manager, Content Manager, PR Manager, Content Writer, Marketing Manager, Copywriter, etc.
Job Opportunities: Star India, Prime Focus Technologies, Royal Enfield, Groupon Inc, CA Inc, EY (Ernst & Young), Oracle, Accenture, Hindustan Times, etc.
If you are a creatively-minded explorer, BMM is just the right course for you. However, in order to ensure a successful career in the field of media, it is important that you possess the below-mentioned skills and specialty:
Skillset for BMM Candidates |
|
Networking skills |
Confidence |
Communication skills |
Problem-solving skills |
Interpretation skills |
Analytical skills |
Observation skills |
Interviewing skills |
Research skills |
Creativity |
Candidates are eligible for this course only if they fulfill the below-mentioned conditions:
S. No. |
Name of the College |
1 |
Chitkara University - [CU], Patiala |
2 |
Nagindas Khandwala College, Mumbai |
3 |
Krishna Kanta Handiqui State Open University, Guwahati |
4 |
CMK National Post Graduate Girls College, Sirsa |
5 |
Noida International University, Noida UP |
6 |
Indraprastha College for Women - [IP], New Delhi |
7 |
Vivekananda Institute of Professional Studies, New Delhi |
8 |
Shri MD Shah Mahila College, [SMDSMCAC] Mumbai |
9 |
Shreemati Nathibai Damodar Thackersey Women's University, [SNDTWU] Mumbai |
10 |
Gogamukh College, Dhemaji, Dibrugarh |
Specializations for Bachelor of Mass Media Course:
Subjects for Bachelor of Mass Media (BMM):
1st Year (1st Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Effective Communication Skills I |
2 |
Fundamentals of Mass Communication |
3 |
Introduction to Computers |
4 |
Landmarks to 20th Century World History |
5 |
Introduction to Sociology |
6 |
Economics |
1st Year (2nd Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Effective Communication Skills II |
2 |
Political Concepts and Indian Political Systems |
3 |
Principles of Marketing |
4 |
Introduction to Psychology |
5 |
Principles of Management |
6 |
Introduction to Literature in English |
2nd Year (3rd Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Introduction to Advertising |
2 |
Introduction to Journalism |
3 |
Introduction to Public Relations |
4 |
Introduction to Media Studies |
5 |
Introduction to Culture Studies |
6 |
Introduction to Creative Writing |
2nd Year (4th Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Mass Media Research |
2 |
Organizational Behaviour |
3 |
Understanding Cinema |
4 |
Radio and Television |
5 |
Advance Computers |
6 |
Print Production and Photography |
7 |
Advertising (Specialization) |
3rd Year (5th Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Advertising in Contemporary Society |
2 |
Copywriting |
3 |
Advertising Design |
4 |
Consumer Behaviour |
5 |
Media Planning and Buying |
6 |
Brand Building |
7 |
Reporting |
8 |
Editing |
9 |
Feature and Opinion |
10 |
Journalism and Public Opinion |
11 |
Indian Regional Journalism |
12 |
Niche and Magazine Journalism I |
3rd Year (6th Semester) |
|
Sr. No. |
Subjects of Study |
1 |
Advertising and Marketing Research |
2 |
Legal Environment and Advertising Ethics |
3 |
Financial Management for Marketing and Advertising |
4 |
Agency Management |
5 |
The Principal and Practice of Direct Marketing |
6 |
Contemporary Issues |
7 |
Journalism (Specialization) |
8 |
Press Laws and Ethics |
9 |
Broadcast Journalism |
10 |
Niche Journalism II |
11 |
Internet and Issue in the Global Media |
12 |
News Media Management |
13 |
Contemporary Issues |
Management Degree Courses |
|
After completing a BMM Program, a wide variety of jobs are available in the fields of television, films, public relations, publishing, journalism, and many more. A handsome salary package can ger BMM graduate, however, depends on different factors such as the institute from which a candidate has obtained the degree, profile of the employer, job experience, etc.
S.No |
Job Position |
Average Yearly Pay Scale in INR |
1 |
Sound Engineer |
Rs 9,78,714 |
2 |
Director |
Rs 1,304,885 |
3 |
Radio Jockey |
Rs 5,77,320 |
4 |
Screenwriter |
Rs 5,67,973 |
5 |
Event Manager |
Rs 6,70,75 |
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