Masters of Applied Management (MAM)

Masters of Applied Management (MAM) is a 2-year full-time postgraduate course. Under this course, aspirants gain knowledge and skills, professional competence and experience the modern business and management. Candidates assimilate how to get the best work out of people, and learn how to utilize current and future technologies to achieve business goals.

The course offers an understanding of different real-world managerial situations improving decision making and communication skills. Scholars can complete online Master of Applied Management at their own pace. The degree can also opt in the form of accelerated, executive or online programs. Management professionals are recruited in numerous industries and MNCs. Both government and private job opportunities are available for a management graduate.

Major topics include in this course are law and ethics, economics, business finance, organizational behaviour, business technology, information management, and operations management. MAM course provides eight major areas to study these are markets, money, people & culture, technology, planning, globalization, innovation, sustainability.

The MAM syllabus and curriculum is designed to give due emphasis on:-

➢ Principles of Management

➢ Business Environment

➢ Organizational Behavior

➢ Business Statistics

➢ Financial Management

➢Business Law

➢ Operations Research

➢ Business Ethics

Masters of Applied Management programs comprise a number of minor and major course. Minor courses focus on basic introductory level subjects which are essential for any degree program whereas major courses are directly related to the chosen area of specialization.

Following are some of the prominent courses being offered in the professionally applied management degree:-

➢ Managerial Accounting

➢ Leadership and Supervision

➢ Organizational Management

➢ Business Communication

➢ Marketing & Promotion

Who should opt Masters of Applied Management?
  • Candidates who have an interest in Applied Management and its related areas are suitable for this course.
  • Applicants who are hard-working, creative, smart, willing to take risks, good with people, and have motivation are suitable for pursuing this course.
Eligibility Criteria for Masters of Applied Management:-

For admission in Master of Applied Management course, the eligibility criteria are set as candidates have to pass BBA/ or an equivalent degree from a recognized university. Candidates who have 55% of average marks in the bachelor’s degree examination are eligible.

Admission Procedure:-

Reputed institutes rely on the merit-based admission process or entrance test to select deserving candidates. Colleges also conduct counselling and select the applicants on the marks obtained in their Bachelor’s degree or merit list prepared by the universities.

Major entrance exams conducted by the universities/colleges are:-

➢ Common Admission Test (CAT)

➢ Management Aptitude Test (MAT)

➢ Graduate Management Admission Test (GMAT)

➢ Joint Management Entrance Test (JMET)

➢ Xavier Aptitude Test (XAT)

Candidates who qualify an entrance exam conducted by the college is permitted to attend the group discussion and personal interview round. Few colleges directly admit students for this course.

Syllabus and Subjects:

MAM is a 2-year postgraduate course divided into 4 semesters having different subjects. The syllabus curriculum may vary from one college to another.

1 Year (Syllabus)

I Semester

II Semester

International Business Management

Project Management

Technology Management

Social Entrepreneurship

Advanced Operations Research

Intellectual Property Rights

Elective-VII (Choose any one) Personal Finance, Behavioral Economics, Cross-Cultural Management

Elective-X (Choose any one) Financial Engineering, Supply chain Management,

Human Resource Information System

Elective-VIII (Choose any one) Financial Services, Rural Marketing, Human Resource Audit and Accounting

Elective-XI (Choose any one) Mergers & Acquisitions, Industrial Marketing, Stress Management

Elective-IX (Choose any one) Wealth Management, Marketing Research, Performance Management

Elective-XII (Choose any one) Public Finance, Social Media Marketing, Strategic HRM

Business Comprehension (Article Writing/ Business Report Writing)

Experimental Design and Testing

Seminar on Contemporary Issues (Thinkers and Theories)

Generating Project for an Entrepreneurial Idea

2 Year (Syllabus)

III Semester

IV Semester

Leadership Theory and Practice

Enterprise Resource Planning

Corporate Governance and Social Responsibility of Business

Managing for Sustainability

Management of Creativity and Innovation

Total Quality Management

Elective-XIII (Choose any one) Security analysis and Portfolio Management, Reward and Compensation Management, Channel Management, Business System Analysis and Design

Elective-XVI (Choose any one) International Financial Management, Global Human Resource Management, International Marketing, Software Project Management for Enterprise

Elective-XIV (Choose any one) Financial Derivatives, Public Relations, and Corporate Communications, Strategic Brand Management, Database Management System

Elective-XVII (Choose any one) Risk Management, Conflict, and Negotiation Management, Integrated Marketing Communication, Analytics Advantage

Elective-XV (Choose any one) Strategic Cost Management and Control, Change Management, Customer Relationship Management, Business Intelligence

Elective-XVIII (Choose any one) Actuarial sciences, Knowledge Management, NeuroMarketing, Decision Support System

Paper Presentation and Publication

Project –II & Viva Voce

Case Writing and Analysis

Case Writing and Analysis


Colleges offering MAM Courses:-
  • ABSS Institute of Technology, Meerut
  • Srusti Academy of Management, Bhubaneswar
  • Dr A.P.J. Abdul Kalam Technical University, Lucknow
  • IILM Academy of Higher Learning, Noida
  • Institute for Professional Excellence and Management, Ghaziabad
  • Jai Bharath School of Management Studies, Kochi
  • RB Institute of Management Studies, Ahmedabad
  • Shri Siddhi Vinayak Institute of Management, Bareilly
  • Rajasthan Technical University, Kota
  • Rajiv Academy for Technical and Management, Mathura
Career Prospects:

After the completion of MAM course, there are numerous lucrative job opportunities for aspirants. Professional may get jobs at the Executive or Managerial level. By pursuing this degree graduates can infiltrate in any industry such as advertising, automobile, agriculture, banking, small and medium enterprise management, insurance, mining, etc.

Job Opportunities for Master of Applied Management:-

At the end of this course, candidates are required to become highly proficient to compete in private, government or non-profit organizations. The aspirant can also seek their careers in property management, health care management, food service management and hospitality management.

Job Type for Master of Applied Management:-
  • Financial Manager
  • Property Manager
  • Lodging Manager
  • Food Service Manager
  • Cost Estimator
  • Administrative Service Manager
  • Marketing Specialist
  • Quality Manager
Top Recruiting Companies for MAM-
  • International Business Machines (IBM)
  • Infosys
  • Hewlett-Packard
  • Tech Mahindra
  • Google
  • Yahoo
  • Amazon
  • Wipro
  • Flipkart
  • Dell
Salary Package

Salary is no issue for the aspirants who have good leadership quality, decision-making skill, enthusiasm and have a splendid academic background.

Fresher salary after completing MAM course may vary from Rs 20K to 30K per annum (approx) whereas experienced professionals salary ranges between Rs 2 Lakhs to 3 Lakhs per annum (approx).

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Date: 20 Jan 2019

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