Marketing Essentials Course - Check Course Duration, Fees, Syllabus, Eligibility, Career & Scope 2024
Update on 26 Apr, 2024
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5 min read
Marketing Essentials Course: Marketing is an essential part of the business. Most of the thinking says marketing is related to advertising, sales techniques, and publicity of the product and it starts after the product or services are designed and all set to sell to the customers. Marketing is much more than advertising, selling, and publicity of the product or service.
Marketing Essentials Course: Overview
There are some approaches for marketing to be focused on:
- Firstly there is a need to identify the customer segment and their needs.
- Product or service should be produced, developed, and design according to the needs and segment of the customer.
- Try to make a unique place in the customer's mind and communicate the benefits of the product or service with the customers.
- Provide value to the customer through product or service.
- Expand profit.
Marketing is a vital function for every organization as it is very important to promote the product in the right way, to the right people, at the right place, and at the right time to make the product successful and this is the main activity of marketing. it also includes the demanding task of creating value for the customers.
The marketing essentials course introduces the basic concepts of marketing and helps in understanding what is marketing all about. it takes you to the world of marketing and helps in gaining excellence in marketing.
This Marketing essential course is for all advertisers, including those who want to look over their abilities or update their insight, and for those without a conventional showcasing foundation. Marketing Essentials is intended to update you rapidly and to give you the knowledge to make you and your association a better business.
Marketing Essentials Course Duration:
Marketing essentials course duration is of five weeks. different week focus on the different tasks of the marketing essential. blueprint is provided for the marketing essentials course:
Week 1 - what is marketing management
Week 2 - Segmentation and targeting
Week 3 - Differentiation and positioning
Week 4 & 5 - Marketing strategy ( 4 P's of the marketing mix).
The estimated hours for completing the marketing essentials course are 3-4 hours per week.
Marketing Essentials Course Fee:
Marketing essentials course is free of cost, you don't need to pay any amount to do marketing essential course but for the certificate, you need to pay the amount mentioned by the institutes and it differs from a different institution and its level is postgraduate. You can learn marketing essentials course free online.
But in case If you wanted to be certified in a marketing essential course you need to pay a certain amount for that certificate to the institutes. Certificate plays an important role because it adds exposure to your experience and recruiters search for the candidates who are certified in this course.
Eligibility for Marketing Essentials Course:
Marketing essentials course can be done by those people who are:
- Fresher
- Graduates
- Marketing account manager
- Junior marketing executives aiming at higher positions
- Anyone who wants to learn and upskill
For getting the marketing essentials course certificate, the candidate has to secure a minimum of 40% in the internal assignments and external assessment. In the marketing essentials course, there is no admission form to be filled by the candidate, to get enrolled in the marketing essentials course you need to just sign up as a user on the institute website for those who are providing the marketing essentials course.
Assessment process of Marketing Essentials Course - after completing the training marketing essentials course candidate needs to give the computerized exam to the designated centers. total marks of this exam are 75% and the candidate must secure 40% of marks to qualify for the marketing essentials course.
Marketing Essentials Course Syllabus:
Marketing Essentials course is a practice to encourage quick usage and effect. You will figure out how to build up an essential promoting plan for hierarchical usage and joining with deals and clients.
Understanding market behavior (social, financial, legitimate, administrative, serious, and innovative powers) is utilized to help build up the division, focusing on the market situation system with the usage of the marketing mix (Product, Price, Place, and Promotion). the objective of the marketing essential course is to identify the organization's working pattern and deliver customer satisfaction. thus it leads to long-term revenue, success, growth, and profitability. below marketing essentials course syllabus is briefly explained:
Week 1 - what is marketing? and what is Marketing Management?
- Definition of marketing
- Introduction to marketing
- Marketing from an organization's viewpoint
- Entities that can be marketed
- Types of markets
- Difference between marketing and selling
Week 2 - Understanding customer behavior
- Concept of segmentation
- Bases for segmentation
- Targeting and its strategies
Week 3 - Looking over market positions
- Introduction to differentiation and positioning
- Niche marketing (differentiated and undifferentiated)
- Differentiation parameters
- Competition
Week 4 - Marketing strategy I: Product Life Cycle
- Meaning and level of product
- Product mix concept
- Product classification
- Brand and brand decisions
- Introduction to pricing
- Pricing decisions
Week 5 - Marketing strategy II: 4 P's of Marketing (product, place, price, and promotion)
- Introduction to distribution
- Distribution channels
- Introduction of promotion
- Promotional vehicles
- Channel design and management
Marketing Essentials Course Outline and Key Topic Areas Include:
- Understanding the Business and Marketing Environment
- Marketing Planning, Business Case, and Business Strategy
- Understanding and Impacting Consumer Behaviour
- Market Research
- Consumer Demographics
- The Unique Elements of Service Marketing
- Business Buyer Behavior
- Product Management
- Market Segmentation, Target Market, and Position
- The Unique Elements of Service Marketing
- Strategic Channel Management and Distribution
- Pricing and Value Determination
- Advertising, Promotional and Communication Planning
- Strategic Channel Management and Distribution
- Product Management
Career & Scope of Marketing Essentials Course:
Building a career in marketing essentials course proved to be the best career option for those who are interested in marketing strategies, functions to improve the scope of the organization. recruiters look for those candidates who have good written, verbal communication skills so take this part to your advantage. all you need are skills that can be helpful when you enroll in a marketing essentials course.
Benefits of Marketing Essentials Course:
- Marketing essential lets you make a marketing plan and that is implemented for sales and customer plans.
- Development of the marketing mix acknowledges the impact of the market environment on the basis of product, place, price, and promotion.
- Helps In learning effective targeting and marketing strategies for maximizing market share and earning more profit.
- Market segmentation techniques are taught in the marketing essentials course.
- One person will be capable of launching the new products effectively and efficiently and be able to achieve marketing objectives.
- Learn the customer behavior who can affect the demand of the product and according to that product, strategy planning.
- Learn cost-effective market research techniques.
- Learn the advantages of market segmentation.
- According to the marketing objectives, pricing strategies were developed.
- Let you apply the strategies and marketing principles that you made throughout the product cycle.
- Learn about modern channel management strategies and alternatives.
- By the experience, also helps in knowing which advertising, promotion, and communication options are designed in achieving marketing and corporate objectives.
Job Fields and Areas After Completing Marketing Essentials Course:
After completing the marketing essentials course candidate gets wide opportunities in their professional career. The skills and knowledge they gain during the marketing essentials course will help them in leading the marketing projects and operations with ease. the candidate will be able to apply the marketing strategies with focus and significant responsibilities.
Marketing personnel requirements are high in the market for increasing the visibility of products and services. organization searches for the best marketer who puts their considerable efforts.
Here are some of the job profiles that will be offered after doing the marketing essentials course:
- Marketing Research Analyst
- Marketing Manager
- Advertising Manager or Promotions Manager
- Product Manager
- Sales Manager
- Public Relations Specialist
- Marketing Coordinator
- Sales Representative
- Customer Service Representative
Salary is a very important part of the career and growth of the candidate. In the market salary for marketing, essentials grow with the experience of the candidate. more the experience more of the salary. Salary depends on the experience and knowledge of marketing essentials.
Top Recruiters for Marketing Essentials:
- Sony India
- Hindustan Unilever
- LIC
- Maruti Udyog
- Bharti Airtel
- PepsiCo
- Nestle
- Volkswagen
- Johnson &Johnson
- Hero Motor Corp
- Vodafone Plc.
Candidates can gain vast experience in marketing essentials course as it has the nature of the marketing sector and it required the skills and contacts to be build-up by the candidates itself. Through a marketing essentials course, you will be able to develop project management skills and communication skills.
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