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MBA Marketing Course, Fees, Duration, Eligibility, Syllabus, Colleges, Job & Salary 2022

Update on 05 Jul, 2022

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MBA Marketing Course, Fees, Duration, Eligibility, Syllabus, Colleges, Job & Salary 2022

MBA Marketing Course: MBA Marketing Course is probably the oldest discipline of management study and is one of the most famous courses among candidates who want multiple opportunities for jobs in the market.

Each organization, be it national or global, requires a marketing group that could make the popularity of the brand through activities. The activities may include promotions, commercials, deals, media, and entertainment.

These days, a new sort of marketing is on the boom. This marketing is online or digital marketing. In this MBA marketing course, companies use the social media world for promoting their brands.

This has additionally extended the extent of an MBA in Sales and Marketing.

The scope for MBA in marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

MBA Marketing course is ever-expanding in India. Though marketing is a vast field, candidates can get into any big organization once they complete their MBA marketing course successfully.

MBA marketing course is a 2-year post-graduation course. This MBA marketing course is divided into 4 semesters or 6 trimesters depending upon the college.

Given below are the full details of the MBA Marketing Course including its fee structure and top colleges. To know more about this course or any other course, visit our website College Disha.

This website will help you to know in-detail information about the course. In addition to this, College Disha provides 50% scholarships to the candidates who apply to any college in Uttar Pradesh through our website College Disha.

MBA in Marketing Course: Highlights

Course Level Masters
Duration 2 years Up to 4 years in case of distance education
Examination Type Annual/Semester/Trimesters
Eligibility Bachelor’s Degree in any discipline Some institutes even ask for work experience
Admission Process Entrance Exam + Group Discussion/Personal Interview
Major Entrance Exams CAT, XAT, MAT, CMAT, SNAP
Program Fee INR 4-20 Lakhs
Average Starting Salary INR 4-10 Lakhs
Top Hiring Companies HDFC, IBM, Cognizant, Accenture, TCS, etc.

What is MBA Marketing Course?

MBA Marketing Course helps the candidates to learn the art of identifying the right consumer base and building a brand fall.

Once you become a marketing professional, you have to build and promote a brand.

In addition to this, you have to help an organization recognize consumer behavior and provide help to their requirements among other things. 

The skills that a candidate will learn in this MBA Marketing Course are:

  • Market Research and Analysis
  • Selling
  • Pricing
  • Advertising
  • Product Designing
  • Presentation
  • Communication

Who Should do MBA Marketing Course?

Though the MBA Marketing Course is open to all candidates after completing their bachelor's it is ideal for candidates who are creative, have good communication skills, and have an aptitude for human behavior.

Skills Required for MBA Marketing Course:

  • Mathematical Ability
  • Good Communication Skills
  • Analytical and Leadership Skills
  • Reasoning Skills
  • Problem Solving Skills

MBA Marketing Course Eligibility Criteria:

  • The eligibility criterion for MBA Marketing Course is Graduation in any stream from a recognized university.
  • The candidates have to score more than 50% of the bachelor’s degree.
  • Final year Graduation students are also eligible to apply for this course.
  • There is a relaxation of 5% in aggregate for the reserved category candidates, i.e., SC/ST candidates.

MBA Marketing Course Admission Process 2022

Most of the B-Schools in India offer MBA Marketing courses and take admission to the students on the basis of their performance in any one of the national level entrance exams.

Have a look at all the methods of admission process in the MBA Marketing Course.

  • Online/Paper-based entrance test
  • Group Discussion/Personal Interview
  • Final Offer of Admission

As per the result of the entrance exam, some of the students are called for Group Discussion and Personal Interviews.

Some of the institutes in India also conduct Essay Writing Tests prior to Group discussions and interviews.

Candidates will be offered admission to the Institute on the basis of their overall performance of the candidates.

MBA Marketing Direct Admission

Some of the institutes also offer Direct Admission in MBA Marketing courses on the behalf of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT, etc.

Though, in current times almost all B-Schools have a Group Discussion Personal Interview, or both as a part of their selection process.

So students who want to take admitted to a good B-School should go for one or another of the entrance exams conducted.

Entrance Exams for MBA Marketing

Given below is a list of all the major Management Entrance Tests which is conducted in India with their conducting Institutes.

Name of Exam Institute for which the exam is conducted
CAT Indian Institute of Management (IIM)
XAT XLRI (Xavier Institute of Management)
CMAT Management Programs approved by AICTE
SNAP Management Programs at Symbiosis International University
NMAT by GMAC Narsee Monjee Institute of Management Studies
IIFT Indian Institute of Foreign Trade
MICAT MICA Institute of Strategic Marketing and Communication

MBA Marketing Selection Process

To get admission to MBA Marketing Course, not all colleges conduct a separate entrance test. Some colleges accept scores of any of the nationally conducted Entrance Exam.

And not every college calls the students for rounds of Group discussions and/or Personal Interviews.

The final selection of the candidates will depend upon the total performance including Academic performance.

Process Weightage
Entrance Test 60-70%
GD/PI/Essay Writing 5-10%
Academic Performance 10-15%
Work Experience 5-10%

*This weightage might change as per the institute

MBA Marketing Course Distance Education:

Many colleges in India offer MBA Marketing courses as distance education. If any candidate wants to do this course as distance education, they can surely go for it.

The only disadvantage of distance education in the MBA marketing course is that the course duration can go up to 4 years.

Given below are some of the colleges that offer MBA marketing courses in distance education.

  • Indira Gandhi National Open University-(IGNOU)
  • Suresh Gyan Vihar University, Jaipur
  • Sikkim Manipal University, East Sikkim
  • Lovely Professional University, Phagwara

Top Institutes for MBA Marketing Course with its Fees 2022

Name of the Institute Location Average Annual Fee
FMS, DU New Delhi INR 10,500
Indian Institute of Technology Madras INR 3,50,000
ICFAI Business School Hyderabad INR 7,00,000
Christ University Bangalore INR 3,80,000
Symbiosis Institute of Business Management Bangalore INR 7,20,000
Symbiosis Institute of Management Studies Pune INR 8,70,000
Vinod Gupta School of Management Kharagpur INR 5,20,000
Department of Management, BITS Pilani INR 3,50,000
CMS Business School Bangalore INR 4,75,000
Nirma University Ahmedabad INR 4,75,000
GIBS Business School Bangalore INR 6,15,000
IMS Unison Dehradun INR 3,00,000

MBA Marketing Course Syllabus

Once the students complete their first year in an MBA marketing course, they have to undergo a summer training program or internship. The main purpose of this training is to give hands-on experience to the students on how an organization works.

And at the start of the second year, students have to select their specialization. All the processes are given below. Have a look.

The MBA Marketing course syllabus encompasses the core courses and elective courses. The MBA marketing core course covers topics related to Business Administration, Elective Courses which focus on the specific area of Marketing. Have a look at the complete MBA marketing course syllabus.

Streams Subjects/Papers
Finance/Accounts/Economics/Statistics Business Statistics
Managerial Economics
Corporate Finance
Financial Accounting
Macroeconomics
Management Accounting
Human Resource/Organizational Behavior Managing Organizations
Managing People and Performance in an Organization
Business Communication Managerial Communication
Marketing Marketing Management
Competition & Strategy
Operations Operations Management

MBA Marketing Course: Electives

Marketing Management Advertising and Sales Promotion Consumer Behaviour
International Marketing Internet Marketing Marketing Decision Models
Marketing Research Pricing Management Marketing Law
Product and Brand Management Retail Management Rural Marketing
Sales and Distribution Management Service Marketing Strategic Marketing

MBA Marketing Course Career Prospects

An MBA Graduate with a Specialization in Marketing can get into any given job profile.

  • Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Media Planner

MBA Marketing vs MBA Finance

MBA Marketing Course MBA Finance Course
Candidates are able to learn marketing skills in fields like advertising and public relations. Candidates are able to learn how to acquire, manage, and distribute funds.
Deals with topics like International Sales, Strategic Planning, Economics, Ethics, and Market Research. Deals with topics like International Business, Budgeting, Financial Accounting, Data Analysis, and Economics.

Top Companies Recruiting MBA Graduates:

  • Amazon
  • Apple
  • Bain & Company
  • BCG
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Microsoft
  • Morgan Stanley
  • Walt Disney

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