MBA Marketing Course - Fees, Duration, Eligibility, Syllabus, Colleges, Job & Salary
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MBA Marketing Course, Fees, Duration, Eligibility, Syllabus, Colleges, Job & Salary

01 May,2020

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MBA Marketing Course: MBA Marketing Course is probably the oldest discipline of the management study and is one of the most famous courses among candidates who want multiple opportunities for jobs in the market. Each organization, be it national or global, requires a marketing group that could make the popularity of the brand through activities. The activities may include promotions, commercials, deals, media, and entertainment. These days, a new sort of marketing is on the boom. This marketing is online or digital marketing. In this MBA marketing course, companies use the social media world for promoting their brands. This has additionally extended the extent of an MBA in Sales and Marketing.

The scope for MBA in marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

MBA Marketing course is ever-expanding in India. Though marketing is a vast field, candidates can get into any big organization once they complete their MBA marketing course successfully. MBA marketing course is a 2-year post-graduation course. This MBA marketing course is divided into 4 semesters or 6 trimesters depending upon the college.

Given below are the full details of the MBA Marketing Course including its fees structure and top colleges. To know more about this course or any other course, visit our website College Disha. This website will help you to know in-detail information about the course. In addition to this, College Disha provides 50% scholarships to the candidates who apply to any college of Uttar Pradesh through our website College Disha.

MBA Marketing Course: Highlights

Course Level

Masters

Duration

2 years Up to 4 years in case of distance education

Examination Type

Annual/Semester/Trimesters

Eligibility

Bachelor’s Degree in any discipline Some institutes even ask for work experience

Admission Process

Entrance Exam + Group Discussion/Personal Interview

Major Entrance Exams

CAT, XAT, MAT, CMAT, SNAP

Program Fee

INR 4-20 Lakhs

Average Starting Salary

INR 4-10 Lakhs

Top Hiring Companies

HDFC, IBM, Cognizant, Accenture, TCS, etc.


What is MBA Marketing Course?

MBA Marketing Course helps the candidates to learn the art of identifying the right consumer base and building a brand falls. Once you become a marketing professional, you have to build and promote a brand. In addition to this, you have to help an organization recognize consumer behavior and provide help to their requirements among other things. 

The skills that a candidate will learn in this MBA Marketing Course are:

  • Market Research and Analysis
  • Selling
  • Pricing
  • Advertising
  • Product Designing
  • Presentation
  • Communication
Who should do MBA Marketing Course?

Though the MBA Marketing Course is open to all the candidates after completing bachelors it is ideal for the candidates who are creative, have good communication skills, and have an aptitude for human behavior.

Skills required for MBA Marketing Course:
  • Mathematical Ability
  • Good Communication Skills
  • Analytical and Leadership Skills
  • Reasoning Skills
  • Problem Solving Skills
MBA Marketing Course Eligibility Criteria:
  • The eligibility criterion for MBA Marketing Course is Graduation in any stream from a recognized university.
  • The candidates have to score more than 50% of the bachelor’s degree.
  • Final year Graduation students are also eligible to apply for this course.
  • There is a relaxation of 5% in aggregate for the reserved category candidates, i.e., SC/ST candidates.
MBA Marketing Course Admission Process:

Most of the B-Schools in India offer MBA Marketing Course and take admission of the students on the basis of their performance in any one of the national level entrance exams. Have a look at all the methods of admission process in the MBA Marketing Course.

  • Online/Paper based entrance test
  • Group Discussion/Personal Interview
  • Final Offer of Admission

As per the result in the entrance exam, some of the students are called for Group Discussion and Personal Interview. Some of the institutes in India also conduct Essay Writing Tests prior to Group discussions and interviews. Candidates will be offered admission at the Institute on the basis of the overall performance of the candidates.

MBA Marketing: Direct Admission

Some of the institutes also offer Direct Admission in MBA Marketing courses on the behalf of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT, etc. Though, in current times almost all B-Schools have a Group Discussion or Personal Interview or both as a part of their selection process. So students who want to take admission to a good B-School should go for one or another of the entrance exams conducted.

MBA Marketing: Entrance Exams

Given below is a list of all the major Management Entrance Tests which is conducted in India with their conducting Institutes.

Name of Exam

Institute for which the exam is conducted

CAT

Indian Institute of Management (IIM)

XAT

XLRI (Xavier Institute of Management)

CMAT

Management Programs approved by AICTE

SNAP

Management Programs at Symbiosis International University

NMAT by GMAC

Narsee Monjee Institute of Management Studies

IIFT

Indian Institute of Foreign Trade

MICAT

MICA Institute of Strategic Marketing and Communication

MBA Marketing: Selection Process

To get admission to MBA Marketing Course, not all colleges conduct a separate entrance test. Some colleges accept scores of any of the nationally conducted Entrance Exam. And not every college calls the students for rounds of Group Discussion and/or Personal Interviews. The final selection of the candidates will depend upon the total performance including the Academic performance.

Process

Weightage

Entrance Test

60-70%

GD/PI/Essay Writing

5-10%

Academic Performance

10-15%

Work Experience

5-10%

*This weightage might change as per the institute

MBA Marketing Course Distance Education:

Many colleges in India offer MBA Marketing Course as distance education. If any candidate wants to do this course as distance education, they can surely go for it. The only disadvantage of distance education in the MBA marketing course is that the course duration can go up to 4 years.

Given below are some of the colleges that offer MBA marketing course distance education.

  • Indira Gandhi National Open University-(IGNOU)
  • Suresh Gyan Vihar University, Jaipur
  • Sikkim Manipal University, East Sikkim
  • Lovely Professional University, Phagwara
Top Institutes for MBA Marketing Course with its fees:

Name of the Institute

Location

Average Annual Fee

FMS, DU

New Delhi

INR 10,500

Indian Institute of Technology

Madras

INR 3,50,000

ICFAI Business School

Hyderabad

INR 7,00,000

Christ University

Bangalore

INR 3,80,000

Symbiosis Institute of Business Management

Bangalore

INR 7,20,000

Symbiosis Institute of Management Studies

Pune

INR 8,70,000

Vinod Gupta School of Management

Kharagpur

INR 5,20,000

Department of Management, BITS

Pilani

INR 3,50,000

CMS Business School

Bangalore

INR 4,75,000

Nirma University

Ahmedabad

INR 4,75,000

GIBS Business School

Bangalore

INR 6,15,000

IMS Unison

Dehradun

INR 3,00,000

MBA Marketing Course Syllabus and Course Description:

Once the students complete their first year in an MBA marketing course, they have to undergo a summer training program or internship. The main purpose of this training is to give hands-on experience to the students on how an organization works. And at the starting of the second year, students have to select their specialization. All the processes are given below. Have a look.

The MBA Marketing course syllabus encompasses the core courses and elective courses. The MBA marketing core course covers topics related to Business Administration, Elective Courses which focus on the specific area of Marketing. Have a look at the complete MBA marketing course syllabus.

Streams

Subjects/Papers

Finance/Accounts/Economics/Statistics

  • Business Statistics
  • Managerial Economics
  • Corporate Finance
  • Financial Accounting
  • Macroeconomics
  • Management Accounting

Human Resource/Organizational Behavior

  • Managing Organizations
  • Managing People and Performance in an Organization

Business Communication

  • Managerial Communication

Marketing

  • Marketing Management
  • Competition & Strategy

Operations

  • Operations Management
MBA Marketing Course: Electives
  • Marketing Management
  • Advertising and Sales Promotion
  • Consumer Behaviour
  • International Marketing
  • Marketing Decision Models
  • Marketing Research
  • Pricing Management
  • Marketing Law
  • Product and Brand Management
  • Retail Management
  • Rural Marketing
  • Sales and Distribution Management
  • Service Marketing
  • Strategic Marketing
MBA Marketing Course Career Prospects:

An MBA Graduate with a Specialization in Marketing can get into any given job profile.

  • Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Media Planner
MBA Marketing Vs MBA Finance

MBA Marketing Course

MBA Finance Course

  • Candidates are able to learn marketing skills regarding fields like advertising and public relations.
  • Candidates are able to learn how to acquire, manage, and distribute funds.
  • Deals with topics like International Sales, Strategic Planning, Economics, Ethics, and Market Research.
  • Deals with topics like International Business, Budgeting, Financial Accounting, Data Analysis, and Economics.
Top Companies Recruiting MBA Graduates:
  • Amazon
  • Apple
  • Bain & Company
  • BCG
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Microsoft
  • Morgan Stanley
  • Walt Disney
Management Certificate Courses
Operations Management Course Marketing Management Course
Short Term Management Courses FDP Certificate Course
Marketing Essentials Course Financial Accounting Course
People Management Course Corporate Finance Course
Accounting and Finance Course Retail Management Course

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