Update on 07 Apr 2022
999
5 min read
MBA Marketing Course: MBA Marketing Course is probably the oldest discipline of the management study and is one of the most famous courses among candidates who want multiple opportunities for jobs in the market. Each organization, be it national or global, requires a marketing group that could make the popularity of the brand through activities. The activities may include promotions, commercials, deals, media, and entertainment. These days, a new sort of marketing is on the boom. This marketing is online or digital marketing. In this MBA marketing course, companies use the social media world for promoting their brands. This has additionally extended the extent of an MBA in Sales and Marketing.
The scope for MBA in marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.
MBA Marketing course is ever-expanding in India. Though marketing is a vast field, candidates can get into any big organization once they complete their MBA marketing course successfully. MBA marketing course is a 2-year post-graduation course. This MBA marketing course is divided into 4 semesters or 6 trimesters depending upon the college.
Given below are the full details of the MBA Marketing Course including its fees structure and top colleges. To know more about this course or any other course, visit our website College Disha. This website will help you to know in-detail information about the course. In addition to this, College Disha provides 50% scholarships to the candidates who apply to any college of Uttar Pradesh through our website College Disha.
Highlights of MBA in Marketing Course |
|
Course Level |
Masters |
Duration |
2 years Up to 4 years in case of distance education |
Examination Type |
Annual/Semester/Trimesters |
Eligibility |
Bachelor’s Degree in any discipline Some institutes even ask for work experience |
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Program Fee |
INR 4-20 Lakhs |
Average Starting Salary |
INR 4-10 Lakhs |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS, etc. |
MBA Marketing Course helps the candidates to learn the art of identifying the right consumer base and building a brand falls. Once you become a marketing professional, you have to build and promote a brand. In addition to this, you have to help an organization recognize consumer behavior and provide help to their requirements among other things.
The skills that a candidate will learn in this MBA Marketing Course are:
Though the MBA Marketing Course is open to all the candidates after completing bachelors it is ideal for the candidates who are creative, have good communication skills, and have an aptitude for human behavior.
Most of the B-Schools in India offer MBA Marketing Course and take admission of the students on the basis of their performance in any one of the national level entrance exams. Have a look at all the methods of admission process in the MBA Marketing Course.
As per the result in the entrance exam, some of the students are called for Group Discussion and Personal Interview. Some of the institutes in India also conduct Essay Writing Tests prior to Group discussions and interviews. Candidates will be offered admission at the Institute on the basis of the overall performance of the candidates.
Some of the institutes also offer Direct Admission in MBA Marketing courses on the behalf of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT, etc. Though, in current times almost all B-Schools have a Group Discussion or Personal Interview or both as a part of their selection process. So students who want to take admission to a good B-School should go for one or another of the entrance exams conducted.
Given below is a list of all the major Management Entrance Tests which is conducted in India with their conducting Institutes.
Name of Exam |
Institute for which the exam is conducted |
CAT |
Indian Institute of Management (IIM) |
XAT |
XLRI (Xavier Institute of Management) |
CMAT |
Management Programs approved by AICTE |
SNAP |
Management Programs at Symbiosis International University |
NMAT by GMAC |
Narsee Monjee Institute of Management Studies |
IIFT |
Indian Institute of Foreign Trade |
MICAT |
MICA Institute of Strategic Marketing and Communication |
To get admission to MBA Marketing Course, not all colleges conduct a separate entrance test. Some colleges accept scores of any of the nationally conducted Entrance Exam. And not every college calls the students for rounds of Group Discussion and/or Personal Interviews. The final selection of the candidates will depend upon the total performance including the Academic performance.
Process |
Weightage |
Entrance Test |
60-70% |
GD/PI/Essay Writing |
5-10% |
Academic Performance |
10-15% |
Work Experience |
5-10% |
*This weightage might change as per the institute
Many colleges in India offer MBA Marketing Course as distance education. If any candidate wants to do this course as distance education, they can surely go for it. The only disadvantage of distance education in the MBA marketing course is that the course duration can go up to 4 years.
Given below are some of the colleges that offer MBA marketing course distance education.
Top Institutes for MBA Marketing Course with its Fees 2022 |
||
Name of the Institute |
Location |
Average Annual Fee |
FMS, DU |
New Delhi |
INR 10,500 |
Indian Institute of Technology |
Madras |
INR 3,50,000 |
ICFAI Business School |
Hyderabad |
INR 7,00,000 |
Christ University |
Bangalore |
INR 3,80,000 |
Symbiosis Institute of Business Management |
Bangalore |
INR 7,20,000 |
Symbiosis Institute of Management Studies |
Pune |
INR 8,70,000 |
Vinod Gupta School of Management |
Kharagpur |
INR 5,20,000 |
Department of Management, BITS |
Pilani |
INR 3,50,000 |
CMS Business School |
Bangalore |
INR 4,75,000 |
Nirma University |
Ahmedabad |
INR 4,75,000 |
GIBS Business School |
Bangalore |
INR 6,15,000 |
IMS Unison |
Dehradun |
INR 3,00,000 |
Once the students complete their first year in an MBA marketing course, they have to undergo a summer training program or internship. The main purpose of this training is to give hands-on experience to the students on how an organization works. And at the starting of the second year, students have to select their specialization. All the processes are given below. Have a look.
The MBA Marketing course syllabus encompasses the core courses and elective courses. The MBA marketing core course covers topics related to Business Administration, Elective Courses which focus on the specific area of Marketing. Have a look at the complete MBA marketing course syllabus.
Streams |
Subjects/Papers |
Finance/Accounts/Economics/Statistics |
|
Human Resource/Organizational Behavior |
|
Business Communication |
|
Marketing |
|
Operations |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
An MBA Graduate with a Specialization in Marketing can get into any given job profile.
MBA Marketing Course |
MBA Finance Course |
|
|
|
|
Need help?
Copyright @2021.www.collegedisha.com. All rights reserved