Digital Marketing Course - Fundamentals of Online Marketing - Google Digital Marketing Course
Update on 19 Apr, 2024
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Digital Marketing Course: Any form of marketing that makes use of electronic devices to deliver promotional messages and monitor their effectiveness. This refers to marketing campaigns that appear on a computer, phone, tablet, or other practice devices.
Digital marketing or we can say internet marketing which is referred to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Using these online media channels is the best method by which companies endorse their goods, services, and brands. Thus Google Digital Marketing Course has been introduced.
It can come in various ways, such as online video, display advertising, and social media messages. Traditional marketing strategies such as magazine advertising, billboards, and direct mail are often contrasted with digital marketing. Surprisingly, television is often associated with conventional marketing.
As a marketing channel, this involves email, social media, web-based advertising, and text and multimedia communications.
Digital Marketing Course: Highlights
| Course Type | Undergraduate Degree/Post-graduate/Certificate Courses |
| Full-Form | Digital Marketing (DM) Course |
| Course Duration | Three months to 6 months |
| Eligibility Criteria | Bachelor’s degree in IT or related field, job experience (in some cases) |
| Fees | It starts with 40,000INR and goes up to 60,000 INR. |
| Job Areas | SEO Executives. Search Engine Marketers. Social Media Marketing Experts/Specialists. Content Writers. Content Marketing Manager. Digital Marketing Manager. Inbound Marketing Manager. Conversion Rate Optimizer. |
| Top Companies | E. & J. Gallo Winery, Google, Adobe, America Express, Cisco System, Walt Disney Company ETC. |
| Average Salary | Rs 4 Lakhs per Annum |
Importance of Digital Marketing Course
Technology is once again driving the industry in the twenty-first century, and mastery of Digital Marketing tactics is a must-have. You're probably familiar with the word "digital marketing" as a means of promoting your product or service.
So, how important do you think Digital Marketing is?
- Digital Marketing is at the heart of today's marketing strategy.
- Increases in the number of transactions contribute to increased revenue.
- It helps in the branding of your company.
- The marketing channels are easy to understand
- Better ROI (Return of Investment)
- Has broad and dynamic career opportunities
- It helps the company's visibility on search engine result pages (SERP).
- Digital marketing assists in the development of deeper relationships with consumers and prospects.
Digital Marketing Course
- If you've chosen to learn Digital Marketing and seek a career as a Digital Marketer, the first thing you should understand is what the digital marketing course content entails. The course content is given a lot of importance before enrolling in any training program, which is valid for Digital Marketing.
- Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics are examples of digital marketing platforms.
- However, it is recommended that you do some research before entering Digital Marketing as a student to gain clarification on the topics covered in the Digital Marketing Course Material. As a result, Digital Marketing Course is currently the most sought-after career choice. Under the management stream, Digital Marketing courses are required at both the undergraduate and graduate levels. You can undertake a BBA/BMS in Digital Marketing course as a specialty at the undergraduate level and an MBA in Digital Marketing at the graduate level.
Benefits of Digital Marketing Certifications
Over the years, it's become clear that investing in digital marketing isn't just a good idea but a requirement. Customers are increasingly going online to make transactions, including online purchases that are picked up in-store.
The demand for this type of work will only increase, particularly as the skills gap widens. Simply put, companies are investing in digital marketing in unprecedented amounts.
Larger budgets, more career options, and higher salaries are only a few of the immediate advantages of a digital marketing career.
There are several other reasons why obtaining your digital marketing certification is a brilliant idea, but we'll concentrate on the most important ones.
More Job Opportunities:
- Some of the most prominent digital marketing names, such as Twitter, Google, and LinkedIn, have their headquarters in Dublin, Ireland. Since these multinational corporations are always recruiting, it's infrequent to find that there aren't any job openings in this region.
- Digital marketing jobs are being created by several businesses, including those that aren't as well-known as Google and others. Hundreds of new jobs have been made this year alone, and the number is expected to continue to grow in the future.
Get Paid More:
- This one may seem self-evident, but it's worth repeating. It's all a matter of supply and demand. Since there is such a great demand for your commercial services and such a low supply, the pay can only increase, maybe even skyrocket. You'll be able to discuss your salary with every potential employer if you have this.
Kickstart Yourself:
- Traditionally, prospective employees have had to seek out an internship or graduate program to begin building their portfolio and landing their dream work. For digital marketing, this is not the case. You can now jumpstart your career in a very straightforward and systematic manner.
The benefits are many:
If you're brand new to digital marketing or have been doing it for a year, completing a certification program will advance your career. One of them is that it will improve your authorization.
Obtaining an advanced digital marketing certification will demonstrate to employers that you are self-motivated and constructive. This can only be beneficial to you. It also reveals that you have a lot of expertise in the area of digital marketing.
Higher pay and a more straightforward work search go hand in hand with more experience and knowledge.
Eligibility Criteria of Digital Marketing
- Any minimum graduate student interested in digital marketing may enroll in this digital marketing course content and take a certification test.
- To begin a career in digital marketing, candidates should acquire the necessary skills.
- To be eligible for the DMCA UG course, you must have completed 10+2 or equivalent from a recognized university or board.
- Candidates interested in pursuing graduate studies in Digital India must be graduates with a 10+2+3 from a recognized university.
Digital Marketing Course Fees
The cost of an Online marketing course varies depending on the institute. Many institutes in India offer digital marketing courses. For DMCA certification, the estimated digital marketing course fee is about 35,000 rupees.
If candidates are enrolled in a digital marketing course as part of an academic program, fees can vary from one institute to the next. Course fees will be set by institutes based on the following factors:
- Type of Institute (Government, Private, Aided, etc)
- Location of the college
- Status and Rating of the college
Government colleges, on the other hand, will offer digital marketing courses Online at a low cost. On the other hand, private colleges charge an average digital marketing course cost of $60-100K per semester.
Digital Marketing Course Duration
The duration of the DMCA-certified course is three months. A digital marketing course will range from three to six months, depending on the online certification course or private institute you choose.
Digital Marketing Course Syllabus
Before enrolling in a Digital Marketing course, candidates can get a sense of what they will learn once they are registered.
Continue reading to learn about a Digital Marketing course's syllabus:
| Fundamentals of Digital Marketing Course | |
| Marketing v/s Sales | Marketing Mix and 4 Ps |
| What is Digital Marketing | Inbound vs Outbound Marketing |
| Content Marketing | Understanding Traffic |
| Understanding Leads | Strategic Flow for Marketing Activities |
| Website Planning and Structure | |
| Core Objective of Website and Flow | One Page Website |
| Strategic Design of Home Page | Strategic Design of Products & Services Page |
| Strategic Design of Pricing Page | Designing Other Pages |
| SEO Overview | Designing WordPress Website |
| Facebook Marketing Fundamentals | |
| Profiles and Pages | Business Categories |
| Creating Facebook Pages | Page Info and Settings |
| Facebook Page Custom URL | Pin Post and Highlights |
| Competitor's Facebook Page | Facebook Insights Reports |
| Google Adwords | |
| Understanding Adwords | Google Ad Types |
| Creating Ad Campaigns | Creating Ad Groups |
| Creating Text Ads | Bidding Strategy for CPC |
| PPC Cost Formula | Keyword Planning |
| Search Engine Optimization | |
| Understanding SEO | On-Page SEO |
| Meta Tags and Meta Description | Off-Page SEO |
| Backlink Strategies | Mobile SEO |
| Optimizing Site Structure | Optimizing with Google Algorithms |
Best Institutions for Digital Marketing Course in India 2024
- Delhi Institute of Digital Marketing (DIDM)
- Digital Vidya
- Learning Catalyst
- Digital Academy in Ind
- Edukart
- Web next Solutions
- Quibus Training
- All Indian Management Association (AIMA)
- National Institute of Information Technology (NIIT)
Future Scope of Digital Marketing in India
As we all know, the digital marketing industry is developing, which means more opportunities for those who work in it. Professionals should take advantage of the following opportunities.
To begin a career in digital marketing, one must possess both soft and technological abilities.
Each year, as more businesses enter the space and new technology emerges, and digital marketing patterns change.
The following are some developments that will continue to influence this industry:
Analytics:
The majority of digital marketing research is conducted after reality. Marketers will, for example, post a piece of content and then assess its effectiveness after a few weeks. This is beneficial, but real-time analytics is causing controversy in the digital marketing field. The real-time analysis helps marketers personalize content for smaller groups of customers and quickly react to their performance.
Social Media Influencers:
Advertisers from all industries are working with social media influencers to raise their brands. This proves to be a successful digital marketing technique because people trust other people rather than businesses that advertise products. Expect more companies to use these influencers to boost revenues and beyond.
Artificial Intelligence:
Digital marketers may use artificial intelligence (AI) to evaluate consumer data further and personalize the customer experience. AI assists businesses in learning a great deal about their clients and how to approach them better.
AI also offers a more personalized experience for consumers, providing them with targeted assistance at each purchase process level. Businesses can achieve this consumer experience by using programmatic advertising to automate marketing to specific audiences.
Augmented and Virtual Reality:
To raise brand awareness and meet consumer demand, companies will continue to use augmented reality (AR) and virtual reality (VR) in their marketing strategies.
Starbucks and Nivea have introduced effective AR and VR initiatives, and Volkswagen provides consumers with an experience that better links them to their brands and products.
Content to Become More Interactive:
Interactive content isn't new, but it's becoming more popular than ever as a powerful marketing tool. They not only extend the amount of time a potential consumer interacts with your brand, but they also allow you to collect more data and fine-tune your digital marketing strategy.
Interactive content could involve competitions (e.g., "comment on this post and share it to your timeline to enter"), polls, surveys, or even games to extend the reach of digital marketing.
Giving consumers more ways to connect with your brand helps you achieve your ultimate objective of personalization.
How to Become a Digital Marketing Specialist?
What can you do to position yourself as the adaptable, in-demand digital marketer that businesses seek? Here are the main tips to help you specialize, strategize, and streamline your digital marketing career.
Learn from Digital Marketing Brands and Entrepreneurs:
If you're considering a career in digital marketing or are just getting started, investing in a professional digital marketing conference may seem like a significant step. Fortunately, there is a wealth of progressive and insightful content available online to help you succeed in your digital marketing career.
Connect with Like-Minded Individuals:
As a digital marketer, you spend a lot of time building online communities. An active community can make or break your company, whether it's for your personal brand or a global corporation. So why wouldn't you want to be a part of a group of digital marketers who share your interests?
Stay Up to Date on the State of Digital Marketing:
Digital marketers must engage with consumers in the same way that services, applications, and social media channels constantly change.
The world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up. From keeping up with common online acronyms to understanding how artificial intelligence (AI) affects the way people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.
Make sure you're up to date on business topics, relevant content, and numerous changes to become a best-in-class digital marketer.
Practice Continuous Learning:
While education is an essential component of any digital marketing career, learning does not end when college is finished. Investing in training during your digital marketing career will help you stand out as a flexible, in-demand digital marketer. By taking advantage of available training sessions, a career in digital marketing allows you to pursue your interests.
Career Scope of Digital Marketing
- Choosing a career path can be a difficult task. You're expected to find something you enjoy while also considering factors such as long-term stability and support for the lifestyle you want.
- Most people don't think of digital marketing as a dream work when they're still in school. However, when you consider the prospects in this fast-paced industry, you'll see that the digital marketing career outlook is bright.
- A career in digital marketing is so exciting that the field is constantly changing as new technologies are launched. A digital marketing manager is always on the lookout for emerging trends and how they affect discoverability.
- Building digital marketing expertise covers almost every aspect of a company's online presence. Digital marketing administrators track search engine changes to see if they influence website rankings. Following that, the entire marketing team collaborates to develop a plan.
Key Responsibilities of Digital Marketing Specialist
As a digital marketer, you'll need to:
- Content Strategy: A digital marketer is responsible for all website content and designing and executing a content plan to ensure online goals are met and the design and functionality of a company website.
- SEO and SEM: A digital marketer is in charge of ensuring that the target audience can quickly find the website. A digital marketer can help drive relevant traffic to their website by optimizing their website's structure and content for search engines (SEO) and using paid online ads.
- E-Commerce: A digital marketer is in control of translating website visits into online sales when necessary. This is frequently accomplished by making online shopping as simple as possible and by offering exclusive offers.
- Social Networking: A digital marketer can also be in charge of a company's online presence and branding. Businesses can communicate with their customers in real-time using social networking platforms like Facebook, Twitter, and Google+, and a digital marketer is always in control of this communication.
Top 8 Reasons to Learn Digital Marketing
What are some of the most important reasons to learn Digital Marketing? Is there something unique about it? Let's take a look at it!
The growth rates of Digital Markets are increasing:
- Digital marketing is a rapidly emerging technology, and projections show that this area's job opportunities will quickly expand. It is estimated to have created about 1,50,000 jobs.
Has a wide variety of career opportunities:
- Digital marketing opens up a world of possibilities for you, with various career opportunities right in front of you. According to a new survey, the well-known career site indeed.com has over 75,000 job listings. Since many Digital Marketers start with a salary of $45,000, this sector is in high demand. Digital Marketing, unlike other areas, provides a wide variety of opportunities. In terms of employment and periods of income, one can make a lot of money as a freelance Digital Marketer. Digital marketing is changing, which means there are many opportunities for both beginners and established professionals.
Easy to drive traffic to your website from Digital Markets:
- There is no going back once you shift your focus to Digital Marketing. Since having a website and educating your customers about your product/service is a time-consuming job, Digital Marketing makes it easy! Digital marketing is essential for driving high-quality traffic to your website.
Digital Skills Gap:
- People with digital skills, especially soft skills for those in lower-income groups, are in high demand. So, staying with the ongoing reach in this field, even if you're not a complete techie, you'll take a look at Digital Marketing's near future. The skills gap is the difference between the skills needed for a job and the skills that an individual possesses. The disinclination to do a complete job is due to a skills gap. As a result, by using Digital Marketing, you can improve your awareness of current technologies.
Versatility:
- You'll have a lot of exposure to a wide range of skills until you master the top skills for the role of Digital marketer. This makes it simple to shift your focus in the future if you plan to pursue a different specialty. If you choose a career path or specialty in the field of Digital Marketing and later plan to pivot, you'll probably need some training to make the jump.
Digital Marketing is evolving:
- You'll still find something new to learn and pursue in the world of digital marketing. It will foster your interest and allow you to be more innovative when developing a marketing strategy. If you take the lead on these projects or not, it will help. Because a given organization employs several experts, you'll most certainly be collaborating with people from various backgrounds and techniques.
Helps you stay ahead of your competitors:
- It's essential to tailor Digital Marketing to the business size. This helps you to learn more about your own business as well as the needs of your prospects. Even if you create excellent content and have a well-designed website, you may not receive enough leads. This may be due to a lack of knowledge of current market trends. You'll have a hard time preparing your strategy unless you keep up with current market trends and try to adapt them to your business. As a result, Digital Marketing is one of the ways to remain one step ahead of your rivals.
Certifications:
- A Digital Marketing Certificate will undoubtedly assist you in obtaining better job opportunities in this area. Furthermore, 60% of professionals agree that online certifications have aided them greatly in mastering this incredible technology.
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