Online Digital Marketing Course - Digital Marketing Online Certification Courses and Training 2024
Update on 22 Apr, 2024
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5 min read
The Digital Marketing course enables you to explore a wide range of options with respect to career building. Digital marketing is basically inclined towards advertising or marketing your products and services on various digital platforms via the internet.
The medium of advertising or the respective platforms can be social media (Facebook, Instagram, etc.), search engines (google, bing, yahoo, etc.), websites, email, mobile applications, etc.
The time duration and fee for Online digital marketing courses are a few substantial aspects that make such courses preferable and viable in the current generation. Furthermore, there are several other benefits related to the job prospects and the respective acknowledgment delivered by such courses.
Digital Marketing allows companies to communicate and interact, virtually, with current and potential customers in the digital space. Unlike the old times, when traditional marketers used to connect with their audience in a physical marketplace, Digital Marketing has simplified the whole scenario.
Nowadays, people can meet their respective clients online and advertise, market, and sell their products.
The concept of digital marketing and the respective demand has not only aided in simplifying things but has also induced the introduction of diverse options and syllabi in online digital marketing courses.
Availability of such diversity in courses can discover a wider ground for students to explore, learn and enhance themselves towards the goal of career building. But you might come across several apprehensions and questions regarding various aspects associated with such courses.
This article will give you relevant information with respect to online digital marketing courses that you need to know.
Benefits of Digital Marketing Course in 2024:
According to verified statistical data, there are around 696.77 million people who are using the Internet in India and over 3.80 Billion People are actively using Social Media in the world. These figures are strong enough to show the importance of the Internet and Social Media for today’s generation.
Moreover the convenience and viability due to the minimal fee and time-savvy aspect of online digital marketing courses, people have been inclined towards choosing a substantial number.
- As we know Marketing is all about communicating effectively with your customers at the correct time and place where they are present and nowadays the right place to find most of your customers is on the Internet.
- With the advent of the latest technology every single day and evolving digital world, it has become imperative for brands, businesses, or companies to keep themselves updated with the objective of surviving in the long run.
- Almost all companies or businesses, whether big or small, are taking the help of digital marketing to exercise their marketing tactics in order to reach as many customers as possible ignoring geographical boundaries.
- The availability of small and specific field and demand-oriented courses can serve the purpose of enabling you with relevant and substantial skills and gaining expertise.
Eligibility Criteria of Digital Marketing Course:
The only requirement or eligibility criteria for a digital marketing course is that the candidate must have completed graduation from a recognized university in any stream. International students are required to have pursued their graduation from a recognized university in their country in any stream.
There are some of the courses that are designed to cater to the working professional or interns belonging to a particular field or specialization rather than any fresher. Such courses might consist of minimum eligibility criteria of around 2 years and this criterion is mostly waived off for MBA graduates.
Online Marketing Courses: Highlights
The table given below will give you relevant details regarding the courses, offering colleges, fees, duration, skills gained, and syllabus of online digital marketing courses:
➥ Advanced Content and social tactics to optimize SEO
- Specialized & Offered By: Coursera (UC Davis University of California)
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 18 Hours
- Skills Gained: Content marketing, Search Algorithms, Semantics, Mathematical optimization, Keyword Research, Social Media Marketing, etc.
- Syllabus: Introduction, Social Media Marketing, Influence Marketing, and Creating World Class Content
➥ Viral Marketing and how to craft contagious content
- Specialized & Offered By: Coursera (University of Pennsylvania)
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 4 Hours
- Skills Gained: Marketing Strategy, Viral marketing, Social Network, etc.
- Syllabus: What Makes Ideas Sticky?, How Social Influence Shapes Behaviour and The power of word of mouth, Social Networks
➥ Optimizing A Website For Search
- Specialized & Offered By: Coursera (UC Davis University of California
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 25 hours (Approx)
- Skills Gained: Content Marketing, Keyword Research, Mathematical Optimization, Marketing, etc.
- Syllabus: Introduction, Advance On-Page SEO, Local SEO, and Creating an SEO Campaign
➥ The Strategy Of Content Marketing
- Specialized & Offered By: Coursera (UC Davis University of California
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 19 hours (Approx)
- Skills Gained: Content marketing, Content Management, Copywriting, etc.
- Syllabus: The Content Marketing Ecosystem, The Strategic context, Mapping the Journey: Crafting a Content Marketing Strategy and The strategic types of content.
➥ Applying Data Analytics In Marketing
- Specialized & Offered By: Coursera (University of Illinois)
- Fee/ Enrollment Charges: Fee Enrollment
- Duration: 17 Hours
- Skills Gained: Marketing Analytics, Data Analytics, etc.
- Syllabus: Course Introduction, Module 2, Module 3, and Module 4
➥ Social Media Advertising
- Specialized & Offered By: Coursera (University of Colorado Boulder)
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 11 Hours
- Skills Gained: Understanding of Social media ads, Understanding to implement effective social media parameters, etc.
- Syllabus: Case Study, Facebook, Instagram, Twitter, etc.
➥ Content Strategy for Professionals: Engaging Audiences
- Specialized & Offered By: Coursera (Northwestern University)
- Fee/ Enrollment Charges: Free Enrollment
- Duration: 6 hours (Approx)
- Skills Gained: Brand Marketing, Content Creation, Content Marketing, etc.
- Syllabus: Introduction To Content Strategy, Audiences And Brand and Experiences, and Voice.
➥ Reputation Management in a Digital world
- Specialized & Offered By: Edx (Curtin University)
- Fee/ Enrollment Charges: Free Enrollment (Rs 7338 for an added verified certificate)
- Duration: 6 weeks (3-4 hours per week)
- Skills Gained: Managing an organization’s reputation online, Introducing and developing the principles for managing and solving online issues.
- Syllabus: Corporate reputation in the digital age, Reputation, and participatory culture, How online has changed the media cycle, managing reputation online, etc.
➥ Digital Branding and Engagement
- Specialized & Offered By: Edx (Curtin University)
- Fee/ Enrollment Charges: Free Enrollment (Rs 7338 for an added verified certificate)
- Duration: 4 weeks (3-4 hours per week)
- Skills Gained: Interrelation between earned paid as well as owned media, the value of earned media, content media, etc.
- Syllabus: The digital consumer, content marketing, owned media assets, earned media, etc.
➥ Digital Marketing Strategy
- Specialized & Offered By: Edx (The University of Edinburgh)
- Fee/ Enrollment Charges: Free Enrollment (Rs 14,750 for an added verified certificate)
- Duration: 8 weeks (4-6 hours per week)
- Skills Gained: Analyzing and developing a digital marketing strategy, creating impactful and innovative content, etc.
- Syllabus: The impact of digital marketing on the product, The impact of digital marketing on value proposition, etc.
List of Digital Marketing Certifications in 2024:
1) Google Analytics IQ Certification
- Where to go: Create a Google Analytics Academy profile to start
- Cost: Free
- Time Commitment: 4-6 hours
2) Hootsuite Social Marketing Certification
- Where to go: Hootsuite Academy
- Cost: There are multiple plans available with the top 3 listed below. Visit Hootsuite to see them all
- Social Marketing Certification: $199
- Advanced Social Advertising Training: $249
- Advanced Social Media Strategy Certification: $999
- Time Commitment: varied
3) Google Ads Certification
- Where to go: Create a Google Analytics Academy account to start
- Cost: Free
- Time Commitment: 4-6 hours
4) HubSpot Content Marketing Certification
- Where to go: HubSpot Academy
- Cost: Free
- Time Commitment: 4 hours
5) Digital Garage: Fundamentals of Digital Marketing Certification
- Where to go: Google Digital Garage
- Cost: Free
- Time Commitment: varied
6) YouTube Certification
- Where to go: YouTube
- Cost: Free
- Time Commitment: varies
7) HubSpot Inbound Marketing Certification
- Where to go: HubSpot Academy
- Cost: Free
- Time Commitment: 2 ½ Hour
8) Meta BluePrint Certification
- Where to go: Meta BluePrint Certification
- Cost: $150 for each exam
- Time Commitment: 2-3 days
9) Stanford University’s Machine Learning Certification
- Where to go: Coursera
- Cost: Enroll for free
- Time Commitment: 11-week course
10) The Digital Marketing Institute Certified Digital Marketing Certifications
- Where to go: Digital Marketing Institute
- Cost: Varies by course
- Time commitment: 2 hours up to 2 years (depending on the program)
How to Attend Digital Marketing Course Online?
There are numerous courses that are available with respect to online digital marketing courses at various online institutions. Most of these courses consist of free enrollment with an added charge of the certificate provided to them.
There is a simple process that is involved in coming across these online courses and taking their benefits for the sake of enhancing your learning as well as your profile graph. Most of the students might face issues regarding finding an answer to how to attend online Classes for Digital Marketing courses.
They can follow very simple steps to search and avail of relevant benefits of the respective courses:
Step 1: Search for the significant courses you aspire for or are interested in. You can choose the course according to your interest.
Step 2: Go through the respective aspects of the online course such as course plan, syllabus, time duration, skills gained, fee, etc. to see whether the course is suitable for you or not.
Step 3: After checking the respective details, go through and understand the enrollment process and proceed further.
How to Get a Digital Marketing Certificate Online?
After getting enrolled for the course and completing the course in the specified duration of time, you will receive the online certificate from the Institutes or organization specifying or offering the course.
How to Become a Digital Marketer in 2024?
To become a Digital Marketer, you need passion and curiosity to learn more and more as only having degrees and certificates won’t help you because this field is really wide and everything can not be learned in the classroom.
As you know, Perfection comes with practice, so you have to keep on learning something new every day to become an expert in this field. Keep yourself updated with the latest trends and research going on in this particular domain.
Steps to Become a Digital Marketer:
Step 1: According to the criteria for online digital marketing course eligibility, first you need to pursue your Graduation in any subject or stream of your choice.
Step 2: During your graduation days or after completing your graduation, get yourself enrolled in any online Digital Marketing Course.
Step 3: After you are done doing 2 or 3 basic courses, search for Digital Marketing Internships which you can easily find out on various job platforms like Naukri.com, Internshala, Indeed, Linkedin, etc.
The internship will help you in inculcating the tricks and techniques with respect to the gained knowledge. Moreover, you will learn about the practical application of various concepts that you have learned while doing the online digital marketing course.
Step 4: After doing 4-5 internships, you will get to know the practical application of various digital marketing concepts and then you can start applying for a job as a Junior Digital Marketer.
Genuine Advice:
- Continue to do such Internships for gaining experience that counts and simultaneously pursue some advanced digital marketing courses which will keep you being updated with the recent developments in the digital world.
- You can also attend various seminars, conferences, webinars taking place in your area from where you will get to know the experts’ views and the upcoming technology they are working on which will ultimately enhance your knowledge.
- You can also join various groups or communities on Linkedin, Facebook, Twitter, etc to get connected with more people like you.
- Whenever you get an opportunity to meet and talk to Digital Marketing Experts, never forget to ask as many questions as you can be related to this particular field.
Scope of Digital Marketing in 2024:
- As almost every company is taking a route of Digital Marketing for reaching potential customers, there is a huge scope for the candidates to make their career in this field.
- The continuous rise in Digital Marketing indirectly means an increase in the number of job opportunities in this particular domain. Today, the demand for Digital Marketing Professionals is extremely high in the industry and companies are paying handsome salaries to deserving candidates. So, it is the right time for you to pursue a Digital Marketing Course.
- The Online Digital Marketing Course will allow you to learn various basic and advanced concepts related to Digital Marketing like Search Engine Optimisation (SEO), Pay Per Click (PPC), Web Analytics, Conversion Rate, Email Marketing, Content Marketing, Google Analytics, Digital Marketing Strategies, Tools and Techniques of doing Digital Marketing, Marketing analytics, etc.
- There are so many universities and websites offering hundreds of online digital marketing courses in this particular field. Some of the courses are free while some are paid. You can prefer starting with the basic course in order to be equipped with the basics of Digital Marketing and then move to pursue the Advanced Courses.
Career and Scope of Online Digital Marketing Course in 2024:
- Due to the evolving and developing field of Digital Marketing, there has been a significant aid of online digital marketing courses serving substantially to the increasing demand for Digital Marketing Professionals.
- The candidates can find lots of job opportunities in various companies like Google, Microsoft, Myntra, Capgemini, Amazon, Flipkart, etc.
- The candidates get recruited on multiple job profiles which are mentioned in the table given below:
➥ Digital Marketing Manager
- Job Role: Create new and brainstorming strategies to increase productivity, Identify the insights and optimize the performance accordingly., Analyze and ensure end-to-end customer satisfaction, Inculcate the latest technologies
- Skills Required: Significant experience in digital marketing, Experienced in optimizing landing pages and user funnel, Substantial knowledge of website analytic tools, Device digital campaigns to engage, motivate, and inform the audience
➥ SEO Executive
- Job Role: Identify and analyze trends and insights for achieving maximum ROI, Develop, enhance as well as implement link-building strategies, Perform keyword searches, optimization, etc., Analyze and research according to a competitor.
- Skills Required: Significant SEO Experience, Experienced in working with analytics and bid management tools, Well acquainted with search engine algorithms, Knowledge of working with Javascript, CSS, HTML, etc.
➥ Social Media Marketing Manager
- Job Role: Create a marketing strategy to acquire customers, Plan and achieve financial objectives, Plan and develop online customer relations, programs to ensure good audience reach, Assemble and analyze marketing information, Develop social media marketing plans and introduce promotional support.
- Skills Required: Familiar with social media and have the respective skills, Efficient at marketing research as well as statistical analysis. Customer focussed, Acquainted with financial planning and strategy, Experienced in maintaining customer relationships.
➥ Front End Web Developer
- Job Role: Develop user and client-friendly features, Optimize application for maximum scalability, Create and Develop reusable codes for future references, Ensure the validation of user inputs before submitting them to the back-end.
- Skills Required: Significant understanding of CSS3, HTML5, etc., Well aware of Javascript Framework and Client-side scripting, etc., Know about the SEO principles and ways to its respective application, Slight knowledge about the image authoring tools
➥ Social Media Specialist
- Job Role: Working with Content Team on Promotional Blogs and their content, Building and Maintaining a consistent and active brand presence, Creating, Analysing, and Reporting on the progress of Paid and Organic Social Campaigns, Actively engaging and communicating with the audience by replying to their comments and posts.
- Skills Required: Basic Knowledge of Social Media Management Tools and Techniques, Ability to create social media content, Familiar with the functioning of various Social Media Platforms.
➥ Copywriter
- Job Role: Create and develop creative content, Analyze and discover the client's needs, Perform online searches (reviews, interviews, etc. related to the search) and frame the respective contents.
- Skills Required: Excellent multitasking as well as organizational skills, Significant research as well as writing skills, Efficient at working with WORD, Adobe Acrobat Pro, MS Word, etc., Good interpersonal skill
➥ Back End Web Developer
- Job Role: Optimize the application for maximum scalability, Designing and Implement data storage solutions, Integrate user-facing elements created by front-end developers along with including server-side logic.
- Skills Required: Migration of data followed by transformation as well as scripting, Significant understanding of SASS, LESS, etc., Know how to integrate databases and multiple data sources into one system, Excellent with the administration of backups
➥ E-Mail Marketer
- Job Role: Creating as well as monitoring EMail marketing campaigns, Creating digital ads, Following up on Emails, Compiling and purging of email lists, Ensuring form and template of messages sent
- Skills Required: Significant experience in unique marketing campaigns, Excellent skills with respect to project management, Ability to produce duly crafted content, Good knowledge about automation and performance evaluation software
➥ Product Marketing Specialist
- Job Role: Carrying out research of the competitor’s sales and marketing strategy, Deriving or extracting meaningful insights from the Customer’s data, Writing informative blogs, conducting webinars, seminars, etc., Coordinating with various functional teams to prepare products roadmaps, etc.
- Skills Required: Strong Verbal and Written Communication, Analytical Mindset, Strong Focus on every single detail, Research Enthusiast, Outspoken and Interactive
➥ Social Media Influencer
- Job Role: Crafting and developing impactful content, Generating a connection with the people, Shaping opinions regarding any topic in order to leave an effective impact on people.
- Skills Required: A large viewership and significant acknowledgment from people, Excellent and effective communication skills, Presentable and highly dedicated to influencing people, Able to shape opinions regarding any topic.
➥ Visual Designer
- Job Role: Designing different digital material available for users like Investor Presentations, Reports, Banners, Emails, etc., Providing Creative and Innovative Solutions to various Business Problems, Ensuring that the designed material is with perfect pixels
- Skills Required: Excellent Knowledge of various Adobe Products, Basic Knowledge of various Web Development Tools and Techniques, Basic Knowledge of Web Development Languages, Knowledge of various web design methods and development
➥ Marketing Analyst
- Job Role: Perform relevant market research incorporating SWOT analysis, Gathering and analyzing statistical data by incorporating the modern and traditional method, Device questionnaires, opinion polls, etc. for evaluating and collecting the data, etc.
- Skills Required: Excellent communication skills, Strong presentation skills as well as analytical thinking, Relevant knowledge of statistical packages, Well acquainted with CRM programs
➥ UI/UX Designer
- Job Role: Designing Graphic User Interface Elements like Menu Bar, Tabs, Feedback Forms, etc., Planning, Implementing, and Executing New Designs and Templates, Creating Blueprints for New Product Ideas and Testing them with customers before Launching, Optimizing User-Centered Interface Designs
- Skills Required: Excellent Knowledge of various Adobe Products, Strong and Robust Knowledge of using Web Development Tools, Techniques, and Languages, The ability to create user-friendly designs, Detail Oriented, Critical and Creative Thinker
➥ Creative Director
- Job Role: Creative and impactful content, Socialize with clients on a substantial basis, retain a cohesive feel of the project, Manage good relationships with the clients, Create, analyze and maintain the budget as well as adhere to the timeline for a respective project
- Skills Required: Significant leadership as well as interpersonal skill, Ability to create creative content, Well acquainted with the software applications involved, Strong communication and direction skills, Excellent leadership quality
➥ E-Commerce Manager
- Job Role: Design, develop as well as execute roadmaps, Prepare and analyze the reports, Adhere to changes and requirements and ensure progress monitoring, Create and maintain budget and research as well as develop effective marketing plans
- Skills Required: Well acquainted with website designing, Significant marketing background, Excellent understanding of website speed analysis, traffic analysis, sales journey optimization, etc., Good understanding of digital marketing channels, affiliate marketing channels, etc.
➥ Digital Analyst
- Job Role: Creating email campaigns, assure quality, and ensuring substantial campaign management, Ensuring database management (Optimization, segmentation, security, integrity, etc.), tracking the performance of email marketing, and analyzing the respective effectiveness
- Skills Required: Significant quantitative as well as analytical skills, Good communication skills, Basic understanding of HTML, CSS, and Responsive design, Substantial experience in the corporate field (managing large databases, segmentation, profiling, etc.)
➥ Content Marketing Specialist
- Job Role: Visualizing, Creating Innovative and User-Friendly Content for the company’s blog, Ensuring that the content is useful or valuable for the targeted audience, Creating extraordinary content for various product pages, newsletters, social media campaigns, etc.
- Skills Required: Strong Writing Skills, Grammatical Skills, Basic knowledge of SEO, Strong Ability to work before deadlines, Proofreading Skills
➥ Content Marketing Manager
- Job Role: Researching and Generating most searched blog topics, Supervising and Creating the content schedule or content calendar, Ensuring the proper implementation of a pre-decided content calendar, Actively delivering innovative and informative content so as to increase sales and demand., Planning for the release of various videos/case studies/images in collaboration with other big business houses, designers, etc.
- Skills Required: Strong Writing Skills, Grammatical Skills, Deep Knowledge of SEO, Strong Knowledge of analyzing traffic and conversion data
- Team Work Skills, Ability to create and handle a team of content writers both in-house and freelancers, The capability of generating blog topics that can drive traffic, Strong Ability to work before deadlines, Proofreading Skills
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