Kanpur University Entrance Exam Syllabus

CSJM Kanpur University Entrance Exam 2025- Quick Links

Faculty

SUBJECT

COMMON FOR ALL SUBJECT

RESEARCH METHODOLOGY - Social Science

COMMON FOR ALL SUBJECT

RESEARCH METHODOLOGY - Science

ADVANCE STUDIES OF SOCIAL SCIENCES

ADULT EDUCATION

AGRICULTURE

GENETICS AND PLANT BREEDING

AGRICULTURE

HORTICULTURE

ARTS

DEFENCE AND STRATEGIC STUDIES

ARTS

DRAWING & PAINTING

ARTS

ECONOMICS

ARTS

EDUCATION (for MA Education Candidates)

ARTS

ENGLISH LITERATURE

ARTS

GEOGRAPHY

ARTS

HINDI LITERATURE

ARTS

HISTORY

ARTS

HOME SCIENCE

ARTS

MUSIC

ARTS

PHILOSOPHY

ARTS

POLITICAL SCIENCE

ARTS

PSYCHOLOGY

ARTS

SANSKRIT

ARTS

SOCIOLOGY

ARTS

URDU

BUSINESS MANAGEMENT

BUSINESS MANAGEMENT

COMMERCE

COMMERCE

LIFE SCIENCE

LIFE SCIENCE

MEDICINE

MEDICAL BIOCHEMISTRY

MEDICINE

OBSTETRICS & GYNAECOLOGY

SCIENCE

BOTANY

SCIENCE

CHEMISTRY

SCIENCE

MATHEMATICS

SCIENCE

PHYSICS

SCIENCE

ZOOLOGY

Education (for MEd. Candidates)

Education

Paper I- Business Communication

Unit I

• Introducing Business Communication
• Basic forms of communicating
• Communication models and processes
• Effective communication
• Theories of communication
• Audience analysis

Unit II

• Self-Development and Communication Development of positive personal attitude
• SWOT analysis
• Vote’s model of interdependence
• Whole communication

Unit III

• Corporate Communication
• Formal and informal communication networks
• Grapevine
• Miscommunication (Barriers)
• Improving communication

Unit IV

• Principles of Effective Communication

Unit V

• Writing Skills
• Planning business messages
• Rewriting and editing
• The first draft
• Reconstructing the final draft
• Business letters and memo formats
• Appearance request letters
• Good news and bad news letter’s
• Persuasive letters
• Sales letters
• Collection letters
• Office Memorandum

Unit VI: Report Writing:

• Introduction to a proposal
• short report and formal report
• report preparation
• Oral Presentation:
• Principles of oral presentation
• factors affecting presentation
• sales presentation
• training presentation
• conducting surveys
• speeches to motivate
• effective presentation skills

Unit VII

• Non-Verbal Aspects of Communicating.
• Body language: Kinesics, Proxemics, Paralanguage.
• Effective listening: Principles of effective.
• Listening; Factors affecting listening exercises; Oral, written, and video sessions.
• Interviewing Skills: Appearing in interviews; conducting interviews; Writing resume and letter of application.
• Modern Forms of Communicating: Fax; E-mail: Videoconferencing etc.
• International Communication: Cultural sensitiveness and cultural context. Writing and presenting in international situations; Inter-cultural factors in interactions; Adapting to global business.

Paper-II- Business Statistics

Unit I Introductory:

• Meaning
• Scope
• Importance and Limitations of Statistics

Unit II Statistically Investigation:

• Planning of statistical investigation
• census and sampling methods Collection of primary and secondary data
• Statistical errors and approximation
• classification and Tabulation of data
• Frequency distribution

Unit III

• Diagrammatic And Graphics Presentation:
• One Dimensional
• Two-dimensional Diagrams Histogram
• Histogram
• Frequency polygon
• Frequency curve and Ogive curves
• Graphs and Natural and semi-logarithmic scales Graphic location of mode Median and quartiles

Unit IV

• Statistical Average:
• Arithmetic
• geometric and Harmonic means
• Mode Median
• Qualities and percentiles
• Simple and weighted averages
• Uses and Limitations of different averages.

Unit V Dispersion And Skewness:

• Range, Quartile deviation
• mean Deviation and their coefficients
• Standards deviation
• coefficient of variation
• Skewness and its coefficients

Unit VI   Correlation:

• Kari person’s coefficient of correlation
• Probable Error and interpretation of the coefficient of correlation
• Rank Difference Method and Concurrent Deviation method
• Linear Regression

Unit VII Interpolation & Extrapolation or Forecasting:

• Newton’s Advance difference
• Lagrange's Formula
• Parabolic Curve Method
• Binomial Expansion Method
• Theory of Probability (Simple Problems)

Unit VIII Index Numbers:

• The utility of index numbers
• Problems in the construction of index numbers
• The simple and weighted index number
• Base shifting fisher’s ideal index number and tests of Reversibility.

Unit IX Indian Statistic:

• Census Price
• Agriculture and industrial statistics

Paper I- Marketing Communication

• Nature and Importance of communication, Types of Communication, Features, and objectives of Communication.
• Communication Process, Elements of the Communication Process, Application of the
• The communication process in Marketing, Steps to develop effective Marketing Communication.
• Marketing Concepts and Evolution (Exchange, Production, Product, Selling and Marketing), Difference between Marketing and Selling, Marketing as a Social process, Entities of Marketing, Marketing Myopia, Features and Importance of Marketing and Internet Marketing.
• Jerome McCarthy’s 4 Ps of Marketing Mix.
• Product- Product Mix, Types of Product, Product Line, New Product Development, Product Life Cycle, Branding, and Packaging.
• Price – Pricing policies, Methods of Pricing, and Pricing Decisions.
• Place – Types of Channel, Channel decisions, Transportations, Warehousing & Inventory.
• Promotions – Promotion Mix, Promotion decisions, Difference between different elements of the Promotion mix, and their relative importance.
• Market Segmentation bases: Geographic, Demographic and Psychographic, Segmentation Strategy (Differentiated Vs Undifferentiated), Developing a segmentation Strategy.
• Product Positioning: Strategies and Approaches, Positioning Errors (under Positioning, Over Positioning, and Confused Positioning), Repositioning.
• Marketing Research Process.
• Integrated Marketing Communication: the target audience, determining objectives, designing the message, Selecting Communication Channel, Establishing a budget, Promotional Tools, Factors in setting the Marketing Communication Mix, and Measuring Results.

PAPER-II- ADVERTISING I

• Definition, Importance, and Functions of Advertising.
• Importance of Advertising in Modern Marketing, Role of Advertising in the National Economy.
• Types of Advertising: Commercial, Non-commercial, Primary demand, and Selective Demand, Classified and Display advertising, Comparative advertising, Co-operative advertising.
• PACT and DAGMAR Approaches.
• The setting of Advertising Objectives.
• Advertising Appeals.
• Advertising message: Preparing an effective advertising Copy: Elements of a Print Copy: Headlines illustration, body copy, slogan, logo, seal, the role of color. Elements of Broadcast copy.
• Advertising Budget: Affordable Method, Per unit Method, Percentage Method, Competitive parity, and Task objective Method. Importance of Budgeting.