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Career in Marketing Management - Courses for Marketing Manager

Update on 17 Jan, 23

Career in Marketing Management - Courses for Marketing Manager

Career in Marketing Management

Let's first understand What is Marketing Management? - There are many subsets of Marketing that form marketing management as a whole. Hence, when you ask what is Marketing, then the following definitions should first be read to understand marketing. When we talk about marketing, then we must clear ourselves regarding this marketing term. It is all about brand equity and revenue generation. There are five M’s of marketing that does complete this process and a market person has to be clear about the terminologies and traits of marketing before he decides to build up his career in Marketing Management.  “Marketing is the process which is used to determine: what products or services may be of an interest to the customers and the strategy to use in sales, communications and business development”.

Educational Qualifications Needed for Career in Marketing Management:

This is necessary to make your career in marketing management is a formal academic discipline with degree and certificate programs available at many levels in colleges and universities. Some supervisors, managers, and executives who are currently involved in the marketing industry may obtain a degree in marketing management.

How a student Could Build his Career in Marketing?

There are different branches of marketing. Salesforce and distributors have different branches in retail. Similarly, there is a separate branch for setting up a brand, which is called brand management. Even if you do not have an MBA degree, you can still do well in this field. From that point of view, an MBA degree is not necessarily a qualification. Going to the most effective laboratory field is to gain experience and lessons from it.

Is an MBA Degree Necessary to Succeed in Marketing?

In MBA studies, the student is prepared for a complete career as a challenge. Today, if any student wants a professional career and is interested in taking any organization or company forward and managing it, then this study is the first requirement. It also applies in the case of marketing.

The MBA course includes all the functional subjects. Through a variety of options, deep information is given on a favorite subject. Students understand business theory through teachers' articles. Receive technical and practical information through analysis of case studies. Internships also benefit.

The Role of a Marketing Manager:

The marketing manager takes care of all the work involved in the marketing of a product or service. It acts as an important link between various departments like manufacturing and finance and explains the expectations of customers. They research to understand customers' expectations and after the product is ready, ensure that the actual product meets the requirements of the customers.

Marketing Courses to become a Marketing Manager:

After passing the 10 + 2 exam, specialization can be selected in the field of marketing management.

After 10 + 2 level there are 2 types of courses in which you can take admission. The first is known as the Diploma Course, while the other is known as Undergraduate Course. The time involved in the completion of primary inter-courses in these two is special.

Let's Take a Look at the Different Courses of Marketing Management:

Diploma in Marketing Management:

Diploma in Marketing Management focuses on providing candidates with basic level knowledge and skills related to marketing domains. The duration of this course is 1 year.

Undergraduate Courses in Marketing Management:

Undergraduate course in Marketing Management is known as BA / BBA (Marketing Management). BBA degree is provided by private colleges and universities, while BA degree is generally provided under the courses organized by State Universities such as Delhi University. The duration of this course is 3 years.

Undergraduate Courses in Marketing Management:

Undergraduate course in Marketing Management is known as BA / BBA (Marketing Management). BBA degree is provided by private colleges and universities, while BA degree is generally provided under the courses organized by State Universities such as Delhi University. The duration of this course is 3 years.

Postgraduate Courses in Marketing Management:

Post Graduate Course in Marketing Management is known as MA / MBA in Marketing. Typically, specialization is offered in marketing management in the second year of MBA courses. Some MBA Institutes also provide full courses in the marketing field. Post Graduate Courses have a duration of 2 years.

Doctorate Course in Marketing Management:

The doctorate course in marketing management is known as a Ph.D. While doing a Ph.D. in Marketing Management, such important topics are selected for research, with the help of which to make an unprecedented contribution to the academy and industry. The duration of the doctorate course usually takes 3-4 years. But this can vary depending on the timeline allocated by the University / Research Guide.

You can also check - Complete details on Marketing Management Course for more details

How to Get Admission in Marketing Management Courses?

The admission process can be interesting, and if a student is not aware of the basic information related to it, it may be difficult to take admission in a good or a favorite college. For this, he should have adequate knowledge of the eligibility criteria and entrance exam for admission in college so that he does not face any problems during admission.

All Specialization Subjects to be offered to Marketing Management Graduates:

In the domain of marketing, various specialization subjects are attempted to prepare students with the knowledge of the market that every industry is willing to give jobs without any condition. The following are all the specialization subjects Teaching in the marketing domain.

Salary Prospects for Career in Marketing Management Graduates:

Here is the general description of the salary given to marketing management graduates:

Level in organization

Salary in Lakhs

Entry Level


Career in Mid




Late Career


Top Companies Recruiting Marketing Managers:

As their experience grows, more opportunities available to work in a larger brand are available. In Bharat that give a job to professionals and professional marketing managers without any condition at their place. Some of the best companies have been described below, which can make the career path easier by applying the candidates who make marketing management than the expectation of their career development.

  • Bharti Airtel
  • Hindustan Unilever
  • Sony India
  • PepsiCo.
  • Vodafone plc
  • Tata Motors
  • Hero Motocorp
  • LIC
  • Colgate Palmolive
  • Maruti Industry
  • Nestle
  • Mahindra and Mahindra
  • Loreal India
  • Volkswagen
  • Johnson and johnson

I hope you got the clarity on " Career in Marketing Management | Marketing Manager: Career Scope & Available Courses " but if you want more details you can also check out - Marketing Essentials Course

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