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What is SWOT Analysis for Students - Importance, How to Write, Uses

Update on 15 Dec, 22

What is SWOT Analysis for Students - Importance, How to Write, Uses

SWOT analysis for students is one of the marketing theories that every dealer wants to know about, in the marketing world. Many of us are aware of the term and probably have used a SWOT analysis, whether in school or company projects.

We have the best 6 SWOT analysis examples with the students for us to understand all its features of it. Outside the marketing world, believe it or not, SWOT is only one of the marketing sayings that we have a tendency to think less about and never put much attention in.

But if we are reading this blog,  this blog is about learning one of the most effective ways to expand ourselves for our career strategic planning. So keep on reading,

What is SWOT?

SWOT is also known as SWOT matrix, SWOT analysis, and SWOT method is a framework for recognizing and analyzing businesses’ internal factors, namely strengths and weaknesses, and external factors, specifically opportunities and threats.

The framework helps distinguish and establish unique chances for companies within a wider market to determine their tactical business directions.

SWOT Analysis Example

The History of SWOT Analysis

Before we go into the framework, let’s appreciate the originality of SWOT. The history of SWOT analysis dates is to the 1960s. A management consultant from Stand ford Research Institute, Albert Humphrey and his team created a framework to help businesses with more maintainable strategic planning.

The framework initially was announced as SOFT Analysis which means Satisfactory, opportunity, fault, and threat. After a period of work, Albert and his team ultimately proposed a SWOT analysis that is used to access standards over the products, processes, clients, distributions, finances, and administration.

The Actual Meaning of SWOT

SWOT means Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses both are internal features for companies. Naturally, these internal elements can be skillful or changed by the companies.

In difference, factors like chances and threats are external factors of the companies that can’t affect or change. However, companies can take advantage of prospects and protect against threats.

  1. Strengths define what a business is good at, which splits it from competitors.
  2. Weaknesses are barricades that stop a company from carrying out its ideal performance.
  3. Opportunities state positive factors that could be proceeding a company’s competitive gain.
  4. Threats are known as basics that are potentially harmful to a company.

With the introduction of SWOT investigation in the 1960s, the framework has been used commonly in business performance. Though, SWOT analysis practice is not limited to commercial planning. The method is now used roughly for assessing the product, place, industry, or person.

What does Personal SWOT Analysis mean?

A personal SWOT analysis is a method of individual assessment. It can be thru at any stage in life, whether to regulate self-improvement, educational choices, career paths, and growth opportunities. We can use a personal SWOT for self-check or social evaluation.

Why is a Personal SWOT Analysis Important?

When it comes to important changes in our life, it includes a lot of information get-together, thinking, and analyzing. Directing a personal SWOT analysis can help us avoid unexpected mistakes because it requires us to address our strengths, weaknesses, opportunities, and threats.

Writing down our strengths will help us see our advantages over our competitors/aristocracies. Knowing our strengths will help us position ourselves in whatever goal we want to achieve.

One of the important parts is to list down our weaknesses. It may be difficult to confess our flaws, but we can develop a plan and strategy to bridge our gaps once we successfully identify them. The list of opportunities helps us determine accessibilities or chances that guide us toward our goals.

Recognizing threats to our personal or professional path enables us to build a defensive plan on what force becomes our obstacles and prevents us from unexpected tests.

Take a step and think about the best ways to identify what we need to improve. We are surprised how self-assessment could help us in decision-making and open new doors of opportunities for us.

Personal SWOT Analysis Matrix

The personal SWOT analysis is accessible in four quadrants.

  • Firstly, external factors are strengths and weaknesses.
  • Secondly, the opportunities and threats. Examining these factors includes a series of questions that we ask ourselves regarding internal and external factors linked to our goal.

Steps to Conduct a Personal SWOT Analysis

Now, after everything we have learned so far, it’s time for us to take action. These are steps that we could follow to finish our SWOT analysis.

Step 1: Self-Questioning

People who know how to ask the right questions always turn out to be successful in their careers. Let us show how to ask the right questions for our personal SWOT investigation below.

Ask ourselves these questions to regulate our internal and external factors like as:


  • What am I enjoying doing?
  • What are my exclusive skills?
  • What are skills that I have but other people don’t?
  • What do others see as my strengths?


  • What stopped me from reaching my goal?
  • What do I need to expand to achieve my goal?
  • What are my bad habits?


  • How can my system help me with my future career?
  • How can my skills fill the requirement in the industry that I want to work with?
  • Is there any important change in the industry that I can take advantage of?


  • Is my personality hurting my career pathway?
  • Are my peers doing a good job than I do in the same position?
  • Are there any skills that my competitors have and I don’t?
  • Is my financial situation impacting my goal?

Step 2: List all the Answers

This is the part where we have to be honest with ourselves. Keep in mind that this step is a self-analysis; the more we list down our points, the better our chance to fix our future improvements.

Step 3: Ask others for their thoughts and be open-minded

Although this agenda is all about self-assessment, asking other people how they perceive us can lead to a deeper issue that we have never noticed.

Step 4: Gather our Answers

Remember to write everything. To prevent missing points, write down whatever hail from our minds. We can always remove unimportant issues in the later procedure.

Step 5: Determine our Solutions

We should identify solutions that can lead us to achieve our goal. At the end of the day, our plan for using the SWOT analysis is to help us recognize the stepping stone. It will be all for nothing if our answers are not accurate and achievable.

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