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Update on 2024-05-01

Online MBA in Marketing Management: Duration, Eligibility, Insights, Curriculum, and Career Prospects

Details About: Online MBA in Marketing Management

Online learning is an ideal option for achieving your goals from the comfort of your home. Many students prefer to learn their Distance MBA in India after graduation so they can also earn money. Marketing management is one of the most popular streams of an MBA.

The MBA students learn various concepts of marketing, such as sales, business development, market research, analysis, etc. They also learn deeply about the best management practices that are implemented in organizations. The students also acquire knowledge about consumer behavior, brand management, market research, packaging, and digital marketing.

Read More: Top 10 Online MBA Colleges in India

Eligibility for the online MBA course

A student should complete a bachelor’s degree program -year m minimum) from any recognized institute. The students should secure a minimum of 50% marks in the bachelor’s degree program. Students who are studying in the final year of their bachelor’s degree may also apply if the institute is willing to accept them. After completing professional degrees such as CA, ICWA, etc., a student can apply for an MBA degree. To secure admission to top MBA schools, candidates should also appear for entrance exams such as the CAT, XAT, etc. Usually, universities allow age relaxation for SC/ST students by 5%.

Usually, the universities conducting online programs do not specify any age limit for the students.

Duration of the course

The duration of the course is usually two years. This 2-year program is divided into 4 semesters. Usually, universities allow the students to complete the program at their own pace within the course of four years.

What do the students learn during the program?

The students learn about different topics such as market research, advertising, international markets, branding, etc. In this course, the students also learn to effectively present market strategies to consumers and the art of networking. The students gain insights into marketing strategies and the methods to effectively implement these practices. The different subjects studied by the students are accounting, finance, business studies, and marketing management. The student learns different advanced concepts of marketing, such as digital marketing, and different concepts of digital marketing, such as outbound marketing, inbound marketing, marketing analytics, integrated marketing strategy, and digital product management. They also study the subjects of data analytics and science. The different concepts are AI for business, data visualization, statistics for decision-making, and web and social media analysis.

The students of the MBA program in marketing management learn different types of skills, such as leadership skills, observation skills, entrepreneurship skills, communication skills, strategic thinking, and teamwork.

How can students learn MBA online in the best manner and what are the special features of the course?

The students can learn Online MBA through video sessions taught by world-class faculties. Another special feature of the online program is that the students are provided online mentorship by experts. The students can even develop a practical understanding of the concepts through personalized, mentored learning sessions. Usually, the universities offering distance learning conduct mentoring sessions that are useful to students so they gain a practical understanding of the subjects. Such programs are convenient and flexible for students, and they are specifically designed for students who are seeking a successful career in management. The universities also conduct live interactive sessions conducted by industry experts.

The students can also choose their own place to learn, according to their own convenience. Most of the universities do not specify any time frame for the students either. They can study at their own pace, as they are not pressured to learn within a time frame. The universities are usually accredited with an A by NAAC.

The business schools are provided access to analytical and BI learning tools to constantly update their knowledge.

The students can even acquire learning materials by accessing the digital library. They are accessible for several recorded and live sessions. Many universities even conduct online proctored exams.

Can students complete an MBA online in marketing to secure the best jobs?

When students are learning MBA online, they are exposed to global markets and learn about diverse consumer behaviour. So, the graduates in marketing can learn about marketing campaigns and get connected with audiences globally. Candidates who complete an MBA in marketing management and also have prior working experience can acquire top-notch jobs in the best industries. The students can develop many skills in the course, such as problem-solving, business acumen, and the ability to work under pressure. MBA candidates can secure a highly recognizable job along with a good salary. They are recruited by the top employers with attractive salaries. Students who study online in MBA marketing can also acquire the best jobs as the curriculum is industry-oriented. The students can understand the practical application of the subjects. The students can learn to use different tools and technologies to stay connected with industry experts.

How do the students secure admission to a Top University?

  • They should visit the official site of the university they prefer.
  • They should then choose a program they wish to study.
  • then they should specify the educational and personal details as required.
  • Then, the students should upload the documents required along with their resume.
  • Then, pay the required fee and submit the application. 

Career prospects of an MBA in Marketing 

Students who complete an MBA in marketing management can build careers in advertising, brand management, marketing, digital marketing, etc. They can acquire jobs in top industries as a brand manager, SEO manager, sales manager, digital marketing manager, social media marketing manager, etc. They can also acquire jobs as a digital marketing specialist, market research analyst, customer relationship manager, etc. Most employers are looking to expand and enhance their businesses and, hence, are hiring business development managers who can expand their operations.

Students who study MBA online can learn the concepts even more deeply and understand the practical applications because the universities offer the best tools and infrastructure. The students can learn best through experiential learning as well. The students can interact effectively with their peers, industry experts, and alumni. They can share ideas and form valuable professional connections. Through interaction, the students can even acquire internships or job opportunities.

Others Recommended Online MBA Universities in India:-

S.No. University Name NIRF Ranking Accreditation Approved By
1. Manipal Online MBA Admission 2024 101-150 NAAC A+ UGC
2. GLA University Online MBA Admission 2024 101-150 NAAC A+ UGC
3. Uttaranchal University Online MBA Admission 2024 79 NAAC A+ UGC
4. LPU Online MBA Admission 2024 46 NAAC A++ UGC
5. Mangalayatan University Online MBA Admission 2024 52 NAAC A+ UGC
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