Digital Marketing Courses, Career, Scope and Jobs in India

The way of promoting products or brands via one or more forms of electronic media is known as Digital Marketing. While traditional marketing is different from this. In Digital Marketing, we use many channels and latest techniques that enable an organization to examine marketing movements and understand what is working and what isn’t – typically in real time. In the survey of 2018, it has been declared that the digital marketing industry in India is growing because Indian Internet users have increased to more than 450 million. As digital marketing in rapidly expanding so many students, graduates and young professionals desire to get jobs in digital marketing because it reflects an immense projected growth potential whereas lack of trained professionals in the same.

There is a number of companies and organisation offers several Digital Marketing courses in India. Aspirants can grab knowledge in the digital marketing field. Any Students, graduates, working professionals, senior executives can pursue Digital Marketing training course. The basic objective of such training programs is to provide basic Digital Marketing knowledge and enhance their skills. It is not necessary that you join classroom coaching, you can also learn Digital Marketing online for free. Several blog posts, PDF files, guides, articles and video lecture are uploaded on the websites so you can join them any time anywhere.  Some top-notch specialization of DM programs is like SEO, SEM, Social Media Marketing, Analytics and Data Mining etc.

Why digital marketing is important?

We know that the world is rapidly moving from traditional business to digital business. The reason to use of digital is that the digital modes of communication and marketing are more adaptable, quicker, quantifiable and result-driven. The benefits of Digital Marketing are applicable to both marketers as well as customers. Digital Marketing conversions rank higher than other modes of marketing and communications.

Criteria aspirants should use for evaluating social media and digital marketing courses

Candidates should consider some points before opting for a digital marketing course online or offline.

➣Certification:

➣Course Curriculum & Faculty Expertise

➣Reviews and recommendations:

➣Placements

Who can opt for Digital Marketing Course?

There are no specific eligibility criteria for the Digital Marketing Courses. If anyone is interested to learn new internet technologies then they can pursue DM courses. No minimum qualification is required for these courses, anyone can join with basic internet knowledge.

The course is especially beneficial to –
  • Digital Marketers
  • Businessmen
  • Folks involved in startups
  • IT Professionals
  • Professionals (Marketing, Sales, PR, Advertising, New Media etc)
  • Students
Digital Marketing courses in India

Those candidates who have a Bachelor’s Degree course related to Digital Marketing, they can pursue a BBA Digital Marketing course. This is a management course that also focuses on the field of Digital Marketing. Apart from this, there are also several websites and training institutes in India that are offering Digital Marketing training courses (online as well as offline mode).  

Digital Marketing course formats offered by websites and institutes in India

➣Certification courses (UG and PG)

➣Professional Diploma courses (UG and PG)

➣Bachelor’s Degree courses

➣Master’s Degree courses

S. No

Course Name

For Whom

Certification Courses

1

Certified Digital Marketing Master course

For PG degree holders

2

Certification Program in Digital Marketing

For both UG and PG degree holders

3

Online Marketing and Certification Training

For both UG and PG degree holders

4

Certification Program in Individual Modules (like  Data Mining, Analytics, SEO, SEM, SMM, E-Mail Marketing etc)

For both UG and PG degree holders

Diploma Courses

1

Professional Diploma in Digital Marketing

For both UG and PG degree holders

2

Professional Diploma in SEM (Search Engine Marketing

For both UG and PG degree holders

3

Professional Diploma in SMM (Social Media Marketing)

For both UG and PG degree holders

Bachelor’s Degree Courses

1

BBA in Digital Marketing

For UG degree holders

Master’s Degree Courses

2

MBA in Digital Marketing

For PG degree holders


Digital Marketing Tactics

SEO:-

SEO is a technology that is very useful in optimizing your online content at the top rank on search engines. During SEO, you will be practising with blog posts and articles, infographics, web 2.0 and social media content. When it comes to SEO-proof content, many factors affect your content to increase the rank such as-

  • Domain Authority
  • Keywords
  • Relevancy and Context
  • Number of Inbound and Outbound links
  • Site Speed
  • Length of your content
Content Marketing-

It is a type of marketing which is responsible for the creation and sharing of online material (such as videos, blogs, and social media posts). The purpose of content marketing is to create interest among customers by generating brand awareness, traffic growth and lead generation.

Social Media Marketing-

It is a type of marketing which promotes online contents and other materials through social media. Several social media are available such as -

  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.
  • Facebook.
  • Twitter.
  • LinkedIn.
Other Digital Marketing Tactics are-
  • Pay-Per-Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
Online and Offline learning

Various reputed educational institutions such as Manipal Global Education Services and NIIT conducts regular classroom lectures and training sessions. There are conducted both online and offline classes. Online learning methods are much more flexible. It is suitable for working professionals. Those candidates who want to earn classroom learning then should go for offline learning mode. 

Duration:

Duration of Digital marketing may depend on the type of learning methods and institutions. But in general, the duration of those types of courses goes up to 3-12 months depending upon the nature of the course.

Fees:

Fees structure for digital courses may vary from one institute to another. But in general standard websites’ / institutes’ fees range from 25K-50K INR.

Basic syllabus of Digital Marketing courses.

Here we have given a list of basic Digital Marketing subjects which are studied during the DM course includes –

➣Basics of Digital Marketing

➣Digital Design and Communication

➣Internet Technologies

➣SEO

➣Social Media Marketing

➣Advertising

➣Data Analytics

➣Data Mining

➣Web Design and Development

➣Content Marketing

➣Affiliate Marketing

➣Website and UI Optimization

➣Lead Generation & E-Mail Marketing

➣Mobile Marketing

➣Project Management

➣Business Laws and Ethics

➣Digital Media Laws

Top websites and institutes offering these courses

There are numerous popular websites and institutes offering Digital Marketing courses in India are –

S. No

Colleges or website name

Address and Web address

1

Internet and Mobile Research Institute [IMRI]

https://imri.in

2

All Indian Management Association [AIMA]

14, Lodhi Rd, Gokalpuri, Institutional Area, Lodi Colony, New Delhi, Delhi 110003

3

Learning Catalyst

Learning Catalyst

Sun Vision Classic building

B-Wing 401 (4th Floor)

Opposite to Kotak Mahindra Bank,

Hanuman Rd,

Vile Parle East, Mumbai, 400057

4

EduPristine

EduPristine (Training centre in New Delhi)

1st & 3rd Floor, Regal Cinema Complex, Connaught Cir, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001

5

Digital Vidya

Digital Vidya, Delhi

1001, 10th Floor,

Tower-1, Pearls Omaxe Building,

Netaji Subhash Place,

Pitampura

New Delhi – 110034

6

National Institute of Information Technology [NIIT]

85, Sector 32, Institutional Area, Gurgaon, Haryana 122001, India

7

EduKart

www.edukart.com

8

SimpliLearn

Head Office:

Simplilearn Americas, Inc.

801 Corporate Center Dr

Suite 138

Raleigh, NC 27607


Career prospects:-

If anyone has expertise in digital marketing, then they can work on many job profiles available in front of digital marketing professionals -

  • Digital Marketing Strategist
  • Digital Marketing Consultant
  • Social Media Manager
  • Data Analytics Professional
  • Web Designer
  • SEO Manager/Professional
  • Project Manager
  • Digital Business Marketer
  • Content Marketer/Manager
  • Customer Care Executive
  • Freelancer
  • Entrepreneur
Job Areas:

Aspirants who are expertise in Digital Marketing, they can find a job in the following working areas listed below –

  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Online News Portals, Magazines and Similar Publications
  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs and Companies
  • Startups

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Date: 17 Feb 2019

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