Master of Marketing Management Course

Master of Marketing Management (MMM)-

Master of Marketing Management(MMM) is a 2-year postgraduate sales and marketing course. Marketing Management is analysis, planning, implementation and controlling of programs which are designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives. It is pursued after the completion of Bachelor degree in Bachelor of Marketing Management(BMM).

Master of Marketing Management course covers all marketing management aspects, including functional areas of marketing management like industrial marketing, marketing research from the theoretical and practical perspective and marketing management, consumer behaviour etc. The duration of the course is two years (in some cases it may be more or less than depending on different colleges rules and regulations) and it is career orienting in nature that opens many lucrative job opportunities for the aspirants. The admission procedure requires an equivalent qualification for the examination conducted by the Universities/Colleges in accordance with the admission protocols.

The course will also allow the individual to research the marketing issues and try to initiate the solutions among the team members of the organisations. The program instructs graduates for a wide variety of career paths within the public, private and not-for-profit sectors. Career openings recline in regions like marketing management, sales, consulting, technical writing, training, etc. Such postgraduates are hired at some virtuous positions such as Associate Professor, Consultant, Management Trainee, Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication Manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager etc.

Highlights of MMM Course-

➤ Degree- Masters

➤ Full Form- Masters of Marketing Management

➤ Duration- 2 years

➤ Age- No age limit

➤ Eligibility- Bachelor degree

➤ Minimum Percentage- 50-60%

➤ Subjects Required- Subjects corresponding to Post-graduate studies

➤ Average Fees Incurred- INR 50,000 per annum

Similar Options of Study -

• Masters of Management Studies (MMS)
• Masters of Applied Management (MAM)
• Masters of Computer Management (MCM)
• Masters of Hotel Management (MHM)
• Masters of Technology Management (MTM)
• Masters of Business Administration (MBA)

➤ Admission Process- Entrance exam and Merit Based

➤ Average Course Fee- INR 10,000 to 8 Lacs

➤ Average Starting Salary- INR 2 to 12 Lacs

Why Choose Master of Marketing Management?

It helps the applicants to become successful Marketing Managers by proving them to marketing development environment which lays special emphasis on marketing management for small and medium enterprises.

Below are some of the MMM job opportunities for the courses:-

• Associate Professor
• Consultant
• Management Trainee
• Zonal Business Manager
• Relationship Manager

Master of Marketing Management Course Suitability:-

• Applicants must be good with data/analytical skills such as technology capture and make available tremendous amounts of data about buyer and seller behaviour.
• Candidates should possess social media skills, only after this, they can observe differences between one-way media conversations and the group interactivity.
• Those aspirants who want to expand their studies in the general area of marketing and to specialise in a closely related field are suitable for it.
• The course is suitable for those who want to gain invaluable experience in developing and implementing integrated marketing programs.

Eligibility Criteria for Masters of Marketing management:-

The aspirant must have a Bachelor degree or any other equivalent qualification with minimum 50% marks in the corresponding subjects.
Some of the highly reputed universities and colleges conduct entrance examination for admission on their own.

Admission Procedure for Masters of Marketing Management:-

Applicants have to qualify the Entrance exams conducted by Universities/Colleges which will allow an Individual to get admission into their elected universities. Apart from working on the subjects and topics for Entrance exams candidates also have to Download the Application/Admission form from the website of the University/College.

The admission process for different colleges will vary as per dates and the protocols in accordance with the administration process. Applicants also have to submit the application/admission form to the administration in prior to the deadline mentioned on the website.

Following are several entrance tests that are conducted by some colleges in India:-

• Common Admission Test (CAT)
• Graduate Management Admission Test (GMAT)
• Management Aptitude Test (MAT)
• AIMS Test for Management Admissions (ATMA)
• Xavier Aptitude Test (XAT)
• Common Management Admission Test (CMAT)
• Symbiosis National Aptitude Test (SNAP)
• MICAT

Top Colleges for Pursuing Masters of Marketing Management

Syllabus and Subjects for Masters of Marketing Management:-

Masters of Marketing Management is a 2- year course divided into 4 semesters. Syllabus of MMM offered by numerous Colleges/Universities is classified as follows.

➤ I Year: I Semester-

• Principles & Practices of Management
• Principles of Marketing
• Fundamentals of Management Accounting
• Managerial Economics
• Research Methodology
• Consumer Behaviour
• Business Communication
• Fundamentals of Information Technology

I Year: II Semester-

• Services Marketing
• Retail Marketing
• Sales Management & Personal Selling
• Distribution Management & Logistics
• Market Research
• Relationship Marketing
• Indian Economic Environment
• Field Work + Statistical Package for the Social Sciences (SPSS)

II Year: III Semester-

• International Marketing
• Laws related to Marketing
• Financial Services Marketing
• Marketing Communication
• Retail Operations Management
• Project Work
• Foreign Language
• Virtual Marketing
  

II Year: IV Semester-

• Brand Management
• Strategic Marketing
• Export Documentation & Forex Management
• Direct Marketing
• Industrial Marketing
• Rural & Agricultural Marketing
• Entrepreneurship Development & Project Management
• Foreign Language

Career Prospects:-

Candidates who have completed their Master of Marketing Management have a wide variety of job opportunities in private as well as government sector. Marketing is done through web designing, social media, pay-per-click, search media optimization, search engine optimization and articles.

Master of Marketing Management Job Types:

• Assistant Manager
• Associate Professor
• Business Process Analyst
• Consultant
• Demand Supply Advisor
• Management Trainee
• Marketing Communication
• Relationship Manager
• Sales Operations Associate
• Zonal Business Manage

Top Recruitment Companies:-

• Tata Consultancy Services(TCS)
• Sony
• Tech Mahindra
• Klynveld Peat Marwick Goerdeler (KPMG)
• Raymond Ltd
• Cognizant
• Gulf
• Reckitt & Benckiser
• Ranbaxy Fine Chemicals India
• Accenture

Salary Package

The minimum salary of an apprentice with a degree in Master of Marketing Management is Rs.3,20,000 per annum and the Maximum salary may vary to Rs.6,00,000 per annum. The salary structure relies upon the profile and reputation of the organization.