An advertising manager is a person who plans and directs the promotional and advertising campaigns of organizations to generate interest in products or services. Advertising managers work with art directors, sales agents, and financial staff members in order to grow, promote and execute these campaigns and usually act as a liaison between the agencies and clients of any organizations.
In India, with the advent of advertising agencies and products, the demand for advertising professionals has increased. An advertising manager oversees the advertising and promotion activities of a business or a group. The explicit role of the advertising manager alters with the business and he or she manages the staff activities of an external ad agency that the business has hired or formulate the business' advertising in the house.
The general activities for this profession include planning, forming and directing the business strategy for advertising, implementing advertising campaigns and supervising various advertising associated units. While organizing a definite advertising campaign, a manager must have estimated the campaign's budget and authorized the advertising material as well as assess the campaign's overall performance.
➤ Writing for Advertising
➤ Marketing Communications
➤ Creative Strategies for Advertising
➤ Ethics in the Media
➤ Advertising Research
An advertising manager is a person who plays a major and significant role in the market or an ad agency. An advertising manager carries a creative and artistic interest among the potential buyers of a product or service for any department of an entire organization, or on a project basis (account). They work in advertising agencies that place together advertising campaigns for clients in media firms that sell advertising space or time, and in organizations also that advertise densely.
Advertising managers generally work with sales staff and others to generate or produce plans for an advertising campaign. They oversee and manage the staff that aims to develop the advertising strategies. They perform their work with the finance department to make a budget and cost estimates for the advertising campaign.
Oftenly, an advertising manager acts as a link between the consumers and an advertising or promotion agency that develops and sets the ads. The larger organizations with an inclusive advertising department, several advertising managers can oversee in-house accounts descriptions, creative and media services units.
To become an advertising manager, candidates are required to have a minimum of 50% marks in aggregate in a Bachelor’s degree in Advertising. Candidates with the relevant qualification degree such as Journalism or Marketing are also eligible to become an advertising manager. Aspirants with formal management or advertising/mass communication qualifications are preferred more and get recruited in the most advertising agencies.
➤ Marketing abilities
➤ Excellent Communication skills
➤ Project Management
➤ Supervising traits
➤ Ability to express ideas, thoughts or messages
➤ Ability to work out in stressful situations.
Analytical skills: Before becoming an advertising manager, it is necessary for aspiring students to have analytical skills. With the changing advertising industry, the rise in digital media, advertising, promotions, and marketing managers is seen. They must be able to interpret industry aims to ascertain the most assuring strategies or plans for their organization.
Communication skills: A manager is someone whose job is to meet with several peoples. He/She must be able to communicate effectively with a broad-based crew made up of different managers or staff members while doing advertising, promotions, and marketing process. They must know how to communicate persuasively to the public.
Creativity: It is an essential requirement by the advertising managers that they possess a creative mind to design and create things effectively. Advertising, promotions and marketing managers must be able to generate new innovative and imaginative ideas.
Decision-making skills: Decision making is one of the most requisite characteristics a Manager should have. They often choose among competing advertising and marketing strategies to set forward by staff members.
Interpersonal skills: Before developing any extra qualities or skills, the manager individuals must hold interpersonal skills. Interpersonal skills will help them to stand out of the crowd. The managers must deal with a range of people in various positions, inside and outside the organization.
Organizational skills: Before becoming a manager, individuals must have the ability to be organized. Advertising managers must manage and organize their time and budget efficiently during directing and motivating the staff members.
Before becoming an Advertising manager, candidates are required to follow the given below procedure which is as follows:
After qualifying intermediate exams, candidates are advised to enroll admissions in some of the degree courses like in Advertising, Journalism or Marketing or relevant fields. Aspirants must be interested in mass media and other associated fields. Some reputed colleges/universities conduct entrance tests for providing admissions to these courses and sometimes admission is given on a merit basis. For the Bachelor’s degree courses, candidates must have passed 12th class with Advertising as one of their subjects.
After pursuing a Bachelor’s degree in Advertising or relevant field, it is mandatory for the candidates to gain some industrial experience. Today, every organization demands aspirants with some industrial or internship experience because while learning this, candidates are made aware of the things or work, they have to perform during the job.
At this stage, students are recommended to earn a master’s degree before seeking a job somewhere. In this competitive world, it has become essential for the participants to acquire a Master's Degree to seek any reputed jobs, especially for the research professions. Even some of the companies offer the managerial posts of the company to the postgraduate candidates.
At last, applicants have to play a major part of their life by giving interviews or seeking jobs. Here, they are suggested to find jobs for themselves in order to acquire a good n bright career. Thus, this step is the last step of the procedure which demands candidates to search or find jobs for them.
Here are the duties that an Advertising, promotions, and marketing managers typically have to do:
Advertising managers often see themselves leading towards brainstorm sessions with different creative and artistic professionals to generate ideas that can grab the public’s attention. They can also examine their ideas and approaches with focus groups or organizations before launch. Advertising managers also manage or controls the budget, timeline, and quality of the project to assure that they meet the project's necessities. Even sometimes, these managers outsource the advancement of advertising campaigns and oversee the work done by third-party companies or groups. Rest of the times, these managers work for large advertising agencies/firms who perform all their work in the home and they may supervise a large team of people. They would further evaluate or review the work done by the advertising agencies to ensure that quality standards are fulfilled.
The employment rate of advertising and promotions managers is proposed to rise 7% from 2012 to 2022, ponderous than the average for all occupations. Advertising, promotional, and marketing campaigns will continue to be imperative for organizations as they view to maintain and develop their share of the market. Advertising managers are in high demand in order to plan, direct, and coordinate advertising and promotional campaigns, as well as to launch new products/commodities to the marketplace. Therefore, one can have a very shining future in this discipline that he/she can attain lucrative and optimum job opportunities.
Advertising managers can attain handsome salary packages in reputed b companies across the world. The initial salary an Advertising Manager can expect generally ranges between Rs. 15,000 to Rs. 20,000 on monthly basis. But the earnings/packages they get depend mainly on their educational qualification and the reputation of the organisation in which he/she works etc. In India, some of the companies offer high-grade packages to the candidates during the campus placement. Advertising Managers can also earn more with their increasing work experience, skills, and capabilities in this very field. In the midst of the career, their monthly salary is expected to increase and lie between Rs. 40,000 to Rs. 50,000 monthly on a monthly basis.