India covers almost 500 million Internet users and will rise to 700 million by 2020. Interestingly, a large part of this figure belongs to rural area people who have access to affordable Internet services. A major part of today's streaming content is people driven. A normal story becomes a power headline within minutes and some sharing efforts by common people. Isn't that true? People start believing your shared story more than any published news on a news channel. With some interesting digital marketing statistics from India, it can be concluded that 50% of internet users are leading a 24*7 digital life.
While browsing the Internet in the past time, you come across some new and appealing things like cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, crazy mobile apps etc. Do you want to create and design such amazing things by yourself? Well, if you are all convinced and thinking of a career in Digital Marketing in India, you have landed at a perfect place.
Before stepping up into a Digital Marketing career, you should be well aware of the scope, trends and various digital marketing job positions available in this growing market. This article gives you an insight into jobs and Career in Digital Marketing in India.
Undoubtedly, every new Internet user is now on social media. With the growing digital media trends, all the companies have made their online presence and have created a lot of career opportunities for aspirants. Digital Marketing is not just a creative but also a progressive field with varying and unlimited career scope. As per the research statistics, the digital economy has grown 10 times faster than the traditional economy. Any activity you commit online is obviously a part of Digital markprogressive fieldeting. If you love coding, you can go for web designing and development or if you have some great writing skills then you can go for content marketing and many other things like this.
The ways of traditional advertising and digital advertising are uncomparable but nevertheless, Digital Marketing is a clean, clear approach that can help you to achieve more with a minimum budget. If you are a beginner and looking to grow and lead yourself into the market, you can look for a Career in Digital Marketing in India.
Hence, Digital Marketing has become mainstream in India. Businesses that are not ready to replace their traditional marketing practices with digital marketing techniques then they are fairly vulnerable to fail in the near future. This shift in marketing practice has created bulk digital marketing opportunities and jobs. The next section of this article is an outlook to a Career in Digital Marketing in India.
Positions, Roles and Responsibilities
Do you want to seek a career in Digital Marketing or want to become a Digital Marketing Professional? Take a look at this segment where we will discuss various digital marketing positions along with their roles and responsibilities.
If you have a past 5+ years of experience in digital marketing and if you have projects that prove your work as a marketing expert, you will be hired easily for this role. Not necessarily you must hold a MBA degree or some digital marketing certification but your past project work should be liable enough to get the job of a digital marketing expert. The salary offered to this managerial role ranges from 15 to 20 Lakhs INR per annum which may boost to 40 Lakhs plus equity in certain big companies.
Digital Marketing Manager is a mid-senior level manager position who leads the digital marketing team and reports it to the V.P. of Marketing in the company. They are responsible for bringing new marketing ideas with the latest trends to make it overall effective for the company.
Content marketing managers are responsible for content marketing which includes blog management, sales page copywriting, email marketing, drip marketing campaigns, writing PR, ebook publications, video marketing, and guest blogging. They have to report their work to their digital marketing managers or the head/VP of marketing. Content writers can work as a freelance writer who can write and send their contents from home or as a part-time job. Content marketing managers are hired on an experience basis of 3-5 years and earn a salary ranging between 10-15 lakhs per annum on average. There is no precise requirement of degree or certifications for this position, you can showcase your projects to prove your content marketing expertise.
The responsibilities of an Inbound Marketer and Content marketer are a similar kind. An Inbound marketer creates content marketing strategies to attract more and more customers.
A social media marketing expert is responsible to share and spread custom content via social media channels. The content marketing team can also help in this social sharing work. If the company allows, a social media expert can run paid advertising campaigns on popular social media channels like Facebook and Instagram.
Search engine marketing relates to marketing via search engines. This marketing is mostly done using a popular search engine like Google so it is referred to as Google AdWords. Big companies need a dedicated team of search engine marketers for creating and managing search engine marketing campaigns. Their goal is to bring the maximum number of leads and clicks under provided marketing budget. The work involves lead analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns. There is no such work experience required for this role but reputed companies prefer experienced ones.
If one is not sure about spending money on Google Adwords then search engine optimization is the perfect way to get free web traffic from Google. The responsibilities of an SEO expert or SEO executive involves keyword research, off-page and on-page optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and much more. They should be well experienced in using some popular tools like Moz that helps to improve website performance in search engines. SEO experts have to report to the digital marketing managers or heads regarding the website ranking summary.
The CRO expert is just another person in the digital marketing team who works to increase conversions of the website. Like he/she can help the inbound marketing manager in creating landing pages that lead to a better conversion rate. The CRO expert makes use of various tools to achieve high conversions. One is CrazyEgg.com that give insights on how people interact with landing pages. Optimizely.com performs a test on different website elements to find out which colors and text give better conversions.