MBA Marketing Course: Admission, Duration, Eligibility, Fees, Syllabus, Colleges, Job & Salary
Update on 19 Apr, 2024
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MBA Marketing Course: The MBA Marketing Course is probably the oldest discipline of management study and is one of the most famous courses among candidates who want multiple opportunities for jobs in the market. Each organization, be it national or global, requires a marketing group that could increase the popularity of the brand through activities. The activities may include promotions, commercials, deals, media, and entertainment. These days, a new sort of marketing is on the boom. This marketing is online or digital marketing. In this MBA marketing course, companies use the social media world to promote their brands.
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Top Colleges for MBA Admission in India
The scope for MBA in marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research. MBA Marketing courses are ever-expanding in India. Though marketing is a vast field, candidates can get into any big organization once they complete their MBA marketing course successfully. MBA marketing course is a 2-year post-graduation course. This MBA marketing course is divided into 4 semesters or 6 trimesters depending on the college.
Given below are the full details of the MBA Marketing Course including its fee structure and top colleges. To know more about this course or any other course, visit our website College Disha. This website will help you to know detailed information about the course. In addition to this, College Disha provides 50% scholarships to the candidates who apply to any college in Uttar Pradesh through our website College Disha.
MBA in Marketing Course: Highlights
| Course Level | Masters |
| Duration | 2 years Up to 4 years in case of distance education |
| Examination Type | Annual/Semester/Trimesters |
| Eligibility | Bachelor’s Degree in any discipline Some institutes even ask for work experience |
| Admission Process | Entrance Exam + Group Discussion/Personal Interview |
| Major Entrance Exams | CAT, XAT, MAT, CMAT, SNAP |
| Program Fee | INR 4-20 Lakhs |
| Average Starting Salary | INR 4-10 Lakhs |
| Top Hiring Companies | HDFC, IBM, Cognizant, Accenture, TCS, etc. |
What is MBA Marketing Course?
MBA Marketing Course helps the candidates learn the art of identifying the right consumer base and building a brand fall. Once you become a marketing professional, you have to build and promote a brand. In addition to this, you have to help an organization recognize consumer behavior and provide help to their requirements among other things.
The skills that a candidate will learn in this MBA Marketing Course are:
- Market Research and Analysis
- Selling
- Pricing
- Advertising
- Product Designing
- Presentation
- Communication
Who Should Do MBA Marketing Course?
Though the MBA Marketing Course is open to all candidates after completing their bachelor's it is ideal for candidates who are creative, have good communication skills, and have an aptitude for human behavior.
Skills Required for MBA Marketing Course:
- Mathematical Ability
- Good Communication Skills
- Analytical and Leadership Skills
- Reasoning Skills
- Problem Solving Skills
MBA Marketing Course Eligibility Criteria:
- The eligibility criterion for MBA Marketing Course is Graduation in any stream from a recognized university.
- The candidates have to score more than 50% of the bachelor’s degree.
- Final year Graduation students are also eligible to apply for this course.
- There is a relaxation of 5% in aggregate for the reserved category candidates, i.e., SC/ST candidates.
MBA Marketing Course Admission Process 2024
Most of the B-Schools in India offer MBA Marketing courses and take admission to the students on the basis of their performance in any one of the national level entrance exams.
Have a look at all the methods of admission process in the MBA Marketing Course.
- Online/Paper-based entrance test
- Group Discussion/Personal Interview
- Final Offer of Admission
As per the result of the entrance exam, some of the students are called for Group Discussion and Personal Interviews. Some of the institutes in India also conduct Essay Writing Tests prior to Group discussions and interviews. Candidates will be offered admission to the Institute on the basis of their overall performance of the candidates.
MBA Marketing Direct Admission
Some of the institutes also offer Direct Admission in MBA Marketing courses on behalf of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT, etc. However, in current times almost all B-Schools have a Group Discussion Personal Interview, or both as a part of their selection process. So students who want to be admitted to a good B-School should go for one or another of the entrance exams conducted.
Entrance Exams for MBA Marketing
Given below is a list of all the major Management Entrance Tests which are conducted in India with their conducting Institutes.
| Name of Exam | Institute for which the exam is conducted |
| CAT | Indian Institute of Management (IIM) |
| XAT | XLRI (Xavier Institute of Management) |
| CMAT | Management Programs approved by AICTE |
| SNAP | Management Programs at Symbiosis International University |
| NMAT by GMAC | Narsee Monjee Institute of Management Studies |
| IIFT | Indian Institute of Foreign Trade |
| MICAT | MICA Institute of Strategic Marketing and Communication |
MBA Marketing Selection Process
To get admission to the MBA Marketing Course, not all colleges conduct a separate entrance test. Some colleges accept scores of any of the nationally conducted Entrance Exam. Not every college calls the students for rounds of Group discussions and/or Personal Interviews. The final selection of the candidates will depend upon the total performance including Academic performance.
| Process | Weightage |
| Entrance Test | 60-70% |
| GD/PI/Essay Writing | 5-10% |
| Academic Performance | 10-15% |
| Work Experience | 5-10% |
*This weightage might change as per the institute
MBA Marketing Course Distance Education
Many colleges in India offer MBA Marketing courses as distance education. If any candidate wants to do this course as distance education, they can surely go for it. The only disadvantage of distance education in the MBA marketing course is that the course duration can go up to 4 years.
Given below are some of the colleges that offer MBA marketing courses in distance education.
- Indira Gandhi National Open University-(IGNOU)
- Suresh Gyan Vihar University, Jaipur
- Sikkim Manipal University, East Sikkim
- Lovely Professional University, Phagwara
Top Institutes for MBA Marketing Course with its Fees 2024
| Name of the Institute | Location | Average Annual Fee |
| FMS, DU | New Delhi | INR 10,500 |
| Indian Institute of Technology | Madras | INR 3,50,000 |
| ICFAI Business School | Hyderabad | INR 7,00,000 |
| Christ University | Bangalore | INR 3,80,000 |
| Symbiosis Institute of Business Management | Bangalore | INR 7,20,000 |
| Symbiosis Institute of Management Studies | Pune | INR 8,70,000 |
| Vinod Gupta School of Management | Kharagpur | INR 5,20,000 |
| Department of Management, BITS | Pilani | INR 3,50,000 |
| CMS Business School | Bangalore | INR 4,75,000 |
| Nirma University | Ahmedabad | INR 4,75,000 |
| GIBS Business School | Bangalore | INR 6,15,000 |
| IMS Unison | Dehradun | INR 3,00,000 |
MBA Marketing Course Syllabus
Once the students complete their first year in an MBA marketing course, they have to undergo a summer training program or internship. The main purpose of this training is to give hands-on experience to the students on how an organization works. At the start of the second year, students have to select their specialization. All the processes are given below. Have a look.
The MBA Marketing course syllabus encompasses the core courses and elective courses. The MBA marketing core course covers topics related to Business Administration and elective Courses that focus on the specific area of Marketing. Have a look at the complete MBA marketing course syllabus.
| Streams | Subjects/Papers |
| Finance/Accounts/Economics/Statistics |
|
| Human Resource/Organizational Behavior | Managing Organizations Managing People and Performance in an Organization |
| Business Communication | Managerial Communication |
| Marketing | Marketing Management Competition & Strategy |
| Operations | Operations Management |
MBA Marketing Course: Electives Course
| Marketing Management | Advertising and Sales Promotion | Consumer Behaviour |
| International Marketing | Internet Marketing | Marketing Decision Models |
| Marketing Research | Pricing Management | Marketing Law |
| Product and Brand Management | Retail Management | Rural Marketing |
| Sales and Distribution Management | Service Marketing | Strategic Marketing |
MBA Marketing Course Career Prospects
An MBA Graduate with a Specialization in Marketing can get into any given job profile.
- Marketing Manager
- Business Development Manager
- Area Sales Manager
- Business Development Executive
- Regional Sales Manager
- Brand Manager
- Market Research Analyst
- Media Planner
MBA Marketing vs MBA Finance
| MBA Marketing Course | MBA Finance Course |
| Candidates are able to learn marketing skills in fields like advertising and public relations. | Candidates are able to learn how to acquire, manage, and distribute funds. |
| Deals with topics like International Sales, Strategic Planning, Economics, Ethics, and Market Research. | Deals with topics like International Business, Budgeting, Financial Accounting, Data Analysis, and Economics. |
Top Companies Recruiting MBA Graduates:
- Amazon
- Apple
- Bain & Company
- BCG
- Citigroup
- Deloitte
- Goldman Sachs
- JP Morgan
- McKinsey
- Microsoft
- Morgan Stanley
- Walt Disney
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